Why AEC Marketing Needs AI Powered Access to Both Structured Data and Story Based Knowledge

Let me flash forward a little bit. So a lot of clients are using our technology because it searches not just like things like those videos and the best practices, but we integrate with like Deltec and Uninet and Open assets. We pull that structured data in. So we have a client, she told the story. A couple months ago, they were going after a proposal. It was a housing project, multifamily housing project next to a freeway. And in the proposal, the client was really concerned about the noise. And like, how are you going to do noise abatement for this thing next to the freeway? And like, there was nothing in their kind of proposal history. There was nothing in their boilerplate, There was nothing in their Deltec database. They did a search. They did a search like, have we ever done blah, blah, blah, blah, blah on our platform? And out of a knowledge sharing session from two years ago where someone did a project review, they told the story of doing this project before. This was a detail in this project and it was in the transcript. So all that became searchable in the moment to that, to that marketer. And so what I think that what happens is, is when you connect all these systems together and you do knowledge management kind of in one unified place, you can make this unstructured storytelling in the same search space as your structured data and your proposal history and you can just again, make the best use of your knowledge and find your answer to the right thing. So I think, and so like, when marketing is involved in helping drive some of these knowledge sharing events too, they're actually potentially helping themselves down the road in ways they don't even today.