Why “Good Enough” Video Quality Wins in AEC Learning + Development

we want to shift to short videos, we want to shift to breaking it down, we want to re-record it, or take this new thing that we're teaching and instead of doing it in the 1-hour form, we're going to do it a new way. We're going to do it in 5-minute videos or whatever. Then this thing happens that we talked about a little bit ago of like, then things start to ratchet up. It's like, and we need to be in a studio and it needs to be perfect and we need to whatever, get the lights right and all the stuff right.

Yeah.

And that's not always necessary, that level of perfection to get the job done, to meet the user's need. User might, they might not care about that. Agree. Audio quality needs to be good, but maybe not, not everything, not for every course. But is there a floor for quality?

Yeah, yeah, yeah, yeah. I think that, I think about qual— not to say that I agree with you, by the way. I think audio quality really matters. There are $99 external mics you can buy that just raise the floor very high for audio very quickly. So I think that's a, that's an investment that's easy to make. I come at quality from a slightly different lens that we'll get to production quality, but I think of quality much more in terms of, is this thought through? Is someone just going off the cuff and just saying a bunch of things, or has this been considered? Has my time and life been considered as a learner?

Like you as the learner? As me as a learner.

Has somebody put care and consideration into putting something together that's kind of like coherent as a floor? But then is it concise? You know, is it like got a bunch of digressions that don't really add anything, or is it clear that one thing builds on another? Is it something I can use? First of all, period. But then can I use it in the next 2 weeks, 6 weeks? If I'm never gonna touch this thing, why now? Why me? You know? So I think that kind of quality in terms of did care and respect and thoughtfulness go into making this thing feels to me way more important than are we recording in 4K and have perfect boom mics? And all the editing is clear because you could have something really well polished that isn't saying anything, you know, or is kind of wasting my time, but it's beautifully wasting my time. I would rather have something that's quick and dirty with a GoPro or an iPhone where it's very clear that this is a thoughtful, good learning experience that was designed to help me as a person. Do they feel it was designed or do they feel like someone's just banging it out? To me, that's, I think the floor is care. Yeah.