Episode 7: From Data to Deals — How “Jack & Jill” Built a Land Empire from the Back of a...

9 Oct 2025 · 36 min
36:09

Steven Butala and Jill DeWit have completed roughly 16,000 land deals by buying unwanted vacant property at 20% of retail value and reselling at 50-75% of retail. They use direct-mail offers targeted through data-driven market testing, hold properties for two weeks to three months, and built Land Academy to teach the model to others.

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