90-day Tariff Pause Is Ending. Here's What To Do As A DTC Brand

13 Oct 2025 · 68 min
1:08:23

This is a recorded workshop/webinar by Lara Guevara (founder & CEO, Moo Supply Chain) for DTC brands on how to respond to an ending 90-day tariff pause. It explains the tariff timeline (pause starting April 10, extended until Aug 1), defines the components of the "tariff stack" (baseline import tariffs, reciprocal tariffs, Section 301, and a 25% linked tariff), quantifies landed-cost impacts with a $2.50 FOB T‑shirt example (landed cost rising from $5.10 to $8.70 under a high reciprocal tariff), and presents five practical mitigation projects: (1) FOB price negotiation, (2) freight optimization (LCL→FCL, co‑loading, TPO), (3) warehouse/3PL optimization (slotting, stacking height, invoice audits), (4) packaging/master-carton redesign, and (5) tariff engineering/HTS reclassification. The speaker also covers diversified sourcing trials (Vietnam, Mexico, Bangladesh, India, Turkey, Colombia, etc.), shares calculators and templates, and invites attendees to a Slack community and follow-up resources.

Questions this video answers

April 10 (pause start) and it was a 90‑day pause.

Extended until August 1 (announcement of final tariff rates expected then).

Ranges cited between ~20% and 125% (current commonly discussed level around 30% at time of talk).

Baseline import tariff: ~10% in the US (Philippines example given as 12%).

Section 301 tariff rates: from 7.5% to 100% depending on product categories.

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