Lara GuevaraSupply Chain expert (Product and Service)

A quick lesson for anyone building a business. 👇

12 Aug 2026 · 1 min

Watch on YouTube

1:05

Michael E. Gerber outlines the Eightfold Path: eight personalities every entrepreneur needs—Dreamer, Thinker, Storyteller, Leader, Designer, Builder, Launcher, and Grower. Skip one or sequence them wrong and your business breaks. A free webinar August 20th with Lara Guevara shows how to build a company that runs without you trapped inside it.

Chapters

Hi, I'm Michael E. Gerber. Every great entrepreneur has 8 distinct personalities within them. They are the Dreamer, the Thinker, the Storyteller, the Leader, the Designer, the Builder, the Launcher, and the Grower. Together they make up what I call the Eightfold Path. Leave one of them out, do them in the wrong order, or misunderstand the work each one must do, and sooner or later your business will tell you so. On August 20th, I'm going to show you how the Eightfold Path works, why so many entrepreneurial founders become trapped working inside of their business they created, and what it takes to build an enterprise that can truly work without you. Join Lara Guevara and me for the complimentary webinar we're going to share with you. I look forward to seeing you there. I'm Michael E. Gerber, speaking to you from Katy, Texas, All the way on the other side of the world.