Lara GuevaraSupply Chain expert (Product and Service)

Ads Aren’t Your Problem: How the MOVE Supply Chain Flywheel Fixes Margins, Vendors & Growth

21 Oct 2025

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Short video monologue by Lara Guevara arguing that marketing/ads are often blamed incorrectly for growth problems; the true limit is supply chain design. Guevara introduces the "MOVE supply chain flywheel" — a circular model where margins, operations/flow, vendors, and execution interact; weaknesses in any part make scaling harder. She announces a full diagnostics follow-up next week.

Everyone thinks it's their ads. It's not. The real problem is your supply chain system how it's designed to spin or not spin. I've seen founders scale to seven figures on great marketing and still go broke. Why? Inventory got stuck at port vendors, delays, margin vanished in freight and duties. That's not bad marketing. That's a flywheel that can handle momentum. Your supply chain isn't a straight line or a funnel. It's a flywheel that spins through margins, which is the fuel, operations, the flow vendors renders, the power and execution the pressure test. When one of this is weak, every turn gets harder. Follow along. I'm breaking down the move supply chain flywheel this week and dropping the full diagnostics next week.