Lara GuevaraSupply Chain expert (Product and Service)

BFCM Inventory Risk Has Already Shifted

6 Sept 2026 · 1 min

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In this segment of her YouTube video, Lara Guevara explains that once a DFCM (Black Friday/Cyber Monday) purchase order moves into production, the primary risk shifts from pricing uncertainty to production quality. She warns that many founders stop monitoring at this point, which is precisely when new risks emerge. Guevara advises founders to request supplier photos or a short video walkthrough around the halfway point of the production run. Detecting a defect early allows for a conversation and corrective action, whereas discovering the same defect at final inspection or at the warehouse can lead to costly, sometimes irreparable problems.

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If you placed a DFCM purchase order in the last few weeks, it's probably in production right now, which is good. It means you made a call, but it also means the risk moved from pricing decision to something much wider, and most founders stop watching at exactly the wrong moment. Don't wait for final inspection to find out if there's a problem. Ask your suppliers for photos, ideally a short video walkthrough at roughly the halfway point of the run. A defect caught halfway through is a conversation. A same defect caught at the final inspection is an expensive problem, and caught at your warehouse, it's sometimes not fixable at all.