Lara GuevaraSupply Chain expert (Product and Service)

Do Not Launch Based On Assumptions

23 Apr 2026 · 1 min

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Lara Guevara warns that marketing teams often launch campaigns based on inventory they assume will arrive, not inventory they actually have. This gap between marketing and supply chain causes delayed shipments, wasted ad spend, and tens of thousands in lost revenue. She recommends a weekly meeting between marketing and supply chain to confirm production status and shipment dates before any campaign goes live.

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Marketing teams often plan campaigns based on inventory assumptions, but those assumptions are not always confirmed with supply chain. That gap creates expensive problems. Marketing schedules a launch, influencers are booked, ad spend is committed, but the shipment is delayed. Products arrive late, customers are disappointed, campaign spend is wasted. I've seen brands lose tens of thousands of dollars this way. The fix is simple. Schedule a weekly meeting between marketing and supply chain. Review production status. Review shipment timelines. Confirm inventory arrival dates before any campaign launches.