Lara GuevaraSupply Chain expert (Product and Service)

Don’t Book Air Freight Before You Watch This!

9 Sept 2025

Watch on YouTube

YouTube monologue advising founders not to reflexively book air freight before BFCM. Presents a case study where a client avoided an $18,000 air-freight expense by applying a three-step logistics playbook: (1) run an air-vs-ocean cost/time calculator, (2) consolidate shipments into one container, and (3) pre-book carriers early. The playbook is offered as a free downloadable resource (links in pinned comment).

Questions this video answers

$18,000

1) Run an air versus ocean calculator to compare costs and timelines; 2) Consolidate shipments into one container; 3) Pre-book carriers early before space ran out.

Before you spend thousands on air freight before BFCM. Listen to this. First one of our clients was about to pay 18k just to get inventory on time. They were panicking, inventory was stuck at the port and they just wanted us to switch to air. That's the moment most founders swiped the card, but we didn't. Here's what we did instead. Step one Ran our air versus Ocean calculator to compare costs and timelines. Step two Consolidated shipments into one container. It's faster, cheaper and always the priority. Step three Pre booked carriers early before space ran out and as a result inventory landed on time. The launch went smoothly and we saved 18k without touching the ad spend. I put this together in our three Step Logistics playbook we used for this client and you can use it too. Download it for free. The links in the pinned comment.