Lara GuevaraSupply Chain expert (Product and Service)

Founders: You Are Calculating Margins Wrong

27 Oct 2025 · 1 min

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Lara Guevara says founders ignore real costs like freight, duties, and packaging, turning claimed 60% margins into closer to 20%. Margins matter because they fund growth, give you leverage with vendors, and let you survive delays. She's building a framework to fix how you calculate them.

Let me wreck a myth. You don't scale with revenue. You scale with margins. I hear founders brag about 60% margins, but when we include freight duties, packaging, 3 PL, and discounts, their real margin is 20%. And they can figure out why growth feels painful in the mo. Flywheel Margin is fuel mar margin gives you cash flow, vendor leverage, faster launches, protection against delay. Margins are not a result. Margins are a design decision. If you don't build margins first, your supply chain will bleed you dry. Tomorrow, I'll show you how all four layers work together in the full move. Flywheel don't miss it.