Lara GuevaraSupply Chain expert (Product and Service)

Hidden Gaps, Real Costs

27 Apr 2026 · 1 min

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Lara Guevara argues that supply-chain visibility is foundational: without it, you can't know landed costs, supplier queues, freight surcharges, or reorder points. Brands that survived recent disruptions had visibility. Pick one gap in your chain this week and close it.

Chapters

The most expensive supply chain lessons founders learn is this: you cannot manage a supply chain you cannot see. Without visibility, you don't know your landed cost, you don't know your supplier's production queue, you don't know your freight surcharge exposure, you don't know your reorder points. Each missing number creates a risk. Together, they create a supply chain running on guesswork. The brands that navigated global disruptions best had one advantage: visibility. Pick one visibility gap in your supply chain today. Fix that one gap this week. Start there.