Lara GuevaraSupply Chain expert (Product and Service)

I Built an Alignment Meeting for a Client — and Watched It Fail #pricingstrategy #shortvideo #short

30 Aug 2026 · 1 min

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In this short video, Lara Guevara shares a cautionary story about an alignment meeting she built for a client that ultimately failed. She explains that the meeting’s failure stemmed from participants lacking real authority to cancel or modify plans. When marketing presented a loss‑making promotion that was already approved by senior leadership, the meeting became a costly performance rather than genuine alignment. Guevara stresses that true alignment requires at least one person in the room who can decisively say “no” and have that decision stick. She concludes by announcing an upcoming live event, “Freight and Shipping Guinness,” scheduled for the following Thursday.

Chapters

I've built this alignment meeting for clients and watched it fail. So let me save you that. The meeting doesn't work on its own. What makes it work is whether the people in it can actually kill a plan. If marketing shows up, learn the cost, and it still has to run the promo because it's the calendar and someone senior approved it, that's not alignment, that's an expensive theater. Because now everyone knows it still loses money and runs anyway. Somebody in that room needs authority to say no and have it stick. Next week we're live, Freight and Shipping Guinness. See you Thursday.