I don't import directly, my supplier handles it. Does this apply to me?

Lara GuevaraSupply Chain expert (Product and Service)

"I Don't Import Directly", Does the Tariff Still Hit You?

16 Aug 2026 · 1 min

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0:39

If your supplier imports goods, tariffs still hit you. The duty gets baked into their landed cost, so when tariffs change, you see a price increase instead of a separate bill. Ask your supplier directly if tariffs shifted their pricing, then tell your promo team.

Questions this video answers

Yes. Even if you are one step removed, the tariff is embedded in the supplier's landed cost and will affect you as a price increase after a tariff reset.

Chapters

Question I got a few times this week. I don't import directly, my supplier handles it. Does this apply to me? Yes, just one step removed. Your landed cost is embedded in what they charge you, so a reset still hits you. It just shows up as a price increase instead of a custom bill. Ask them directly, has your price changed because of a tariff adjustment on your end? Most will tell you straight if you ask specifically, and then do the same thing you do with your own number. Tell whoever's planning your promos because a supplier price increase breaks the discount calendar exact the same way a duty tax