Lara Guevara thought a client was leaving when they hired a full-time supply-chain person. She showed them her Apparel Sampling Studio instead, which delivers 3D renders in 24 hours instead of physical samples. The conversation flipped from goodbye to a new partnership.
Chapters
10 minutes into what I thought was a breakup call with a client, they lit up. We just settled the hard part. They were going to hire a full-time supply chain person. We were going to help with the transition. The fractional contract was ending. And then I asked, can I show you something we've been building? I walked them through our Apparel Sampling Studio, the 3D rendering workflow, the fact that they don't have to ship a physical sample to US every single time they need a review. That digital render can do it in 24 hours. They went from quiet to asking questions after questions. How does the rendering work? How quickly can we get samples in? What does the iteration loop look like? A conversation I thought was ending turned into one of the most energized discussions I ever had. That's the thing about honest conversations, they open doors you didn't know was there.