Losing Supplier Priority Fast #supplychainwarning #dtc

If your supplier takes a week to respond, you're not their priority. Communication speed and quality tells you exactly where you rank with your supplier. Remember week 1? Slow responses are the one of the 4 warning signs you're being deprioritized. Here's how to measure communication score. The scale 1 to 5 rating assessed monthly. 5, response within 24 hours, proactive updates, clear information. 4, response within 48 hours, 3. Response within a week, occasional follow-ups needed. 2. Slow responses, frequently need to chase. And 1. Unresponsive, major delays, unclear information. Now, what to track: response time to emails and messages, proactive updates on production status, clarity of information provided, willingness to schedule calls when needed. What will you do with this data? If the communication score is dropping, that's a relationship signal. Either something's changed on their end or you've dropped on their priority list. The solution isn't to complain, it's to improve your position, which is exactly what we covered in week 1. Rate your supplier's communication right now, 1 to 5. Be honest, write it down. If you haven't watched week 1 on supplier prioritization, start there.