Margin Based Marketing Decisions
Lara Guevara argues that marketing should allocate spend based on product margins, not revenue. Most brands give marketing teams only revenue data per SKU, missing the margin picture entirely. Decisions that look right on revenue numbers are wrong when you look at actual margins.
More from Lara
Your Best Seller Sells Out on Day One of BFCM. What’s the Plan? #bfcm #inventorysystems #ecommerce
Don't Know Where Your Raw Materials Come From? Start Here #sourcingagent #supplychainplanning
Moved Production Out of China? Documentation Is the Real Fix #sourcingchina #supplychainsolutions
Sourcing From China, Vietnam or India? The Fix Isn't a Fourth Country #sourcingchina #supplychain
Moving Production Out of China Didn't Fix Your Tariff Exposure #sourcingtips #supplychainmanagement