Lara GuevaraSupply Chain expert (Product and Service)

Margin Problem or Cash Problem? Most Founders Mix These Up

16 Aug 2026 · 1 min

Watch on YouTube

0:36

Lara Guevara explains why raising prices won't fix a cash problem, only a margin problem. A margin problem means you priced wrong. A cash problem means money flows out faster than it comes back in. Most founders confuse the two and keep raising prices when they should be fixing their cash cycle.

Chapters

New videos up. Here's the one thing I want you to take even if you never watch it. When costs go up, don't ask did costs go up? Ask whether you have a margin problem or a cash problem because they look identical and they get fixed completely different. A margin problem means your price is wrong. You fix it once. A cash problem means your money goes out before it comes back and repricing doesn't touch it. I watch founders solve cash problems with price increase constantly, and I wonder why the pressure never leaves. Full video, link in bio.