Lara GuevaraSupply Chain expert (Product and Service)

Shipping Process Vs Shipping Cadence

31 Aug 2026 · 1 min

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In this brief monologue, Lara Guevara explains that while most brands operate with a reactive shipping process—shipping each purchase order as soon as it’s ready—few adopt a deliberate shipping cadence, a scheduled rhythm (e.g., weekly or bi‑weekly) that consolidates shipments intentionally. She argues that a cadence brings budget predictability because it avoids constant, urgent freight negotiations, whereas reactive one‑off shipping forces frequent, on‑the‑fly negotiations that typically cost more.

Chapters

Most brands have a shipping process. Almost none have a shipping cadence, and those are genuinely different beasts. A process is when a PO's ready, we ship it. A cadence is decided rhythm, weekly, biweekly, whatever fits your volume, where shipments get consolidated on purpose instead of going out reactively one at a time. And here's why that matters to your budget specifically. Reactive one-off shipping means you're negotiating freight constantly on the fly and almost always from urgency because something needs to move now. A decided cadence means you want for a quarter from predictability.