Stop Trapping Cash In Stock

$120K freed, zero extra sales. Let me tell you how. A $2.4 million DTC brand growing 35%, profitable on paper but always broke. Their problem was not sales, it was inventory. 4 tactics freed $120K. Tactic 1: SKU rationalization. We caught 12 dead SKUs that had not moved in 60 days. That alone freed $38K. Tactic number 2: Reorder timing. We use the formula: stop ordering early on gut feel. $42K free. Tactic number 3: Safety stock. They were holding 8 weeks of buffer against a 9-day of actual variability. We reduce it to 3 weeks based on the real data. $22K. Tactic number 4: Strategic liquidation. Bundles, flash sales, B2B wholesale, turn dead stock into eating cake. Same business, same products, same customers, just smarter inventory. I'm breaking down every single tactic this week. Follow to catch it.