Lara GuevaraSupply Chain expert (Product and Service)

That's Not a Marketing Problem, That's a Plumbing Problem #supplychain #dtcfounders #shorts

26 Aug 2026 · 1 min

Watch on YouTube

0:33

In this YouTube short, Lara Guevara asks whether the people managing your advertising campaigns understand margin at the SKU level, not just revenue. She argues that if ad operators only have revenue data, they will allocate spend toward the highest‑selling items, which often are not the most profitable after a cost reset. The same skill set can lead to completely different decisions depending on whether the margin figure is provided. Guevara frames this misallocation as a data or "plumbing" issue rather than a marketing problem, emphasizing the need for SKU‑level margin visibility to drive profitable ad spend.

Chapters

Here's the question that will tell you a lot in about 10 seconds. Does whoever runs your ads know your margin by SKU? Not revenue by SKU, they definitely have that, but margin. Because if they only have revenue, they will spend at whatever sells the most, and whatever sells the most is very often not what earns the most, especially after a cost reset. Same person, same skill, completely different decision. Purely based on which number they were handed. That's not a marketing problem, that's a plumbing problem.