In this YouTube case study, Lara Guevara of Move Supply Chain walks viewers through how her team transformed the new product development (NPD) process for a DTC jewelry client, turning flat sales into a 45% year‑over‑year revenue lift for the Q2 collection. She outlines a step‑by‑step framework: (1) competitor analysis – extracting best‑selling SKUs, price positioning, and trend gaps from top rivals; (2) two‑year sales‑data analysis – identifying top revenue‑generating products, seasonal spikes, and underperformers; (3) product gap analysis – using competitor research, customer reviews, Pinterest/Google trends, and post‑purchase surveys to uncover untapped categories such as layered minimalist necklaces and matching bracelet‑necklace sets; (4) product calendar creation – aligning launches with peak demand periods (e.g., Mother’s Day, BFCM) and shipping timelines; and (5) execution – launching collections that sell out quickly. She provides actionable tips (e.g., download competitor best‑seller lists from Shopify/Amazon, pull sales‑by‑product reports, count review requests) and offers a free NPD playbook kit containing templates for the calendar, competitor research, sales analysis, and customer insight tracking. The video ends with a CTA to book a free strategy call for personalized product strategy. Throughout, Lara emphasizes data‑driven decision‑making, customer‑centric product design, and predictable, profitable launch cycles.
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If you've ever launched a product, spent thousands on inventory, and watched it collect dust in your warehouse, this case study is for you. One of our jewelry clients came to us frustrated. They've been guessing what to launch, chasing trends, and missing peak seasons, and they had beautiful designs, but sales were flat. Fast forward to 6 months, we helped them develop a product strategy, fill the right gaps, and launch collections that sold out during peak demand. Today, I'll walk you through exactly how we did it step by step. At Move Supply Chain, we manage new product development or NPD for DTC brands, even pre-revenue, 500K, or even more than 10 million in annual revenue. And for this client, we research competitors, we analyze sales data, and we also identified missing product categories. Additionally, we built a product calendar to launch at the perfect time, and the result of this, um, activities is more profitable launches, faster execution, and products their customers were already waiting for. And these are the steps on how we transform their NPD process. Step 1 is competitor analysis. First, we looked at what competitors were doing right and where they were missing opportunities. We analyzed best-selling SKUs, we also analyzed top-performing collections, and then the price positioning, emerging trends. And after those analysis, this showed us where the brand was falling behind and where we could outperformed the competition. Our client said, "We never realized how many gaps existed until MOOV broke down the competitor data, and suddenly we weren't just copying trends, we were ahead of them." Now, you can download their top 3 competitors' best-selling list from Shopify or Amazon. Look for gaps you're not offering yet. Step 2 is getting the sales data analysis. We We pulled 2 years of sales history and looked at which products drove the most revenue, which month spiked the highest demand, which collections consistently underperformed. This helped us double down on proven winners and cut slow movers. We discovered that their earring category performed 3x better, 3 times better than their bracelets during summer, as an insight that shaped our launch calendar. You can pull a sales by product report from Shopify and highlight the top 10 SKUs by revenue. These are your real money makers. Step 3 is the product gap analysis. Next, we identified what the market wanted but wasn't getting. Through competitor research and customer feedback, or consumer feedback, we found untapped categories, missing styles, and seasonal demand spikes. We discovered a trend toward layered minimalist necklaces that competitors weren't offering yet, so we designed it, launched it, and it became top 3 sellers in 90 days. Search Pinterest Trends or Google Trends for your niche. Spot styles your competitors haven't jumped on yet and customer insights and suggestions. Your customers often tell you what to launch next if you know where to look. We collected insights from reviews— there are so many apps to capture this— social media comments, there are brand listening, um, tools or platforms to use for this, and then post-purchase surveys. Example is we found hundreds of customers asking for matching bracelet and necklace. Sets. We built that into our next collection and it became a consistent revenue driver. Now you go through your last 100 products review, count how many customers request the same thing, that's your next product. Step 5 is the product calendar and market research. Finally, we built a product launch calendar based on peak sales month, seasonal shipping trends, seasonal shopping trends, competitor launches, and customer buying patterns. Here's an example: We timed one launch right before Mother's Day, sold out 80% of stock in 2 weeks. And as a tip, mark key retail dates like BFCM, Valentine's, Mother's Day, plan your POs 5 to 6 months before to hit peak demand. And this process transformed their NPD strategy You now have an efficient planning and execution, fewer missed launches, better product development, designs matched real customer demand, and overall stronger market positioning. Unique products competitors weren't selling, so customer-centric products, reviews, and insights drove higher loyalty and repeat buyers. The end result: their Q2 new collection outperformed the previous year's by 45% in revenue. And we have a bonus resource for you. Inside, you'll get an NPD playbook kit with product calendar template, competitor research sheet, sales data analysis framework, and customer insight tracker. This is the same toolkit we use to help this client plan launches that sell out. You can grab it for free, link in the description. To launch winning products, study competitors and trends, analyze sales data, Find product gaps, align launches with seasonal calendars. This is exactly how we build a predictable, profitable launch engine for our jewelry client. Now build your next winning collection, and if you need help building your next hero product, click the first link in the description and book a free strategy call. We'll map out product strategy, identify market gaps, and design a launch calendar so your next collection doesn't just launch, it sells out.
