Lara GuevaraSupply Chain expert (Product and Service)

The Capacity Ceiling

9 Jun 2026 · 1 min

Watch on YouTube

0:52

Lara Guevara explains why a supply chain that works at $10 million revenue breaks at $25 million. As vendors and SKUs multiply, decision-making shifts from twice-weekly to twice-daily, and part-time attention stops cutting it. She recommends hiring your first full-time supply chain person to keep scaling.

Chapters

Nobody tells you when you scale from $10 million to $25 million, your supply chain support that was perfect at $10 million, it's now your bottleneck. Not because it got worse, because your business got bigger, faster, more complex, and the model that worked at stage 1 doesn't work in the next level. Here's what has changed for this brand. At $10 million, supply chain decisions happen twice a week, fractional support was perfect. At 25 million decisions were happening twice a day, vendors multiplying SKU count up, the part-time attention was starting to show strain. The outputs were still good, nothing was breaking, but the depth of attention they needed, we couldn't give it anymore. So I told them and helped them plan their first full-time hire supply chain instead. Know your model's ceiling. It's not a failure to name it, it's a sign you're running a good business.