The Framework That Forces Better Product Decisions

Every product in your catalog fits in one of three buckets. Once you know your real contribution margin, you have a decision to make. Most founders freeze here. This framework unfreezes you three buckets. Simple routes kill contribution margin under 5% and no realistic path to improvement if it's making less than 5% and there's no lever you can pull to change that. Stop stop the bleeding. Next fix contribution margin 5 to 15% with clear levers to pull. This is the interesting needle. Not great but not hopeless. Give it 90 days with a clear plan. Last the scale contribution margin over 20% pour gas on it. This is your winner. This product is funding your business. Protect it and grow it. The framework forces the decision. You can't stay frozen when the math tells you what to do. Sort your top 10 SKUs into these three kill, fix or scale. The exercise take 10 minutes and clarifies everything.