Lara GuevaraSupply Chain expert (Product and Service)

The Inventory Mindset Shift

8 Mar 2026 · 1 min

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1:00

Lara Guevara argues that inventory is a self-loan, not an investment, and the number-one cash drain for DTC brands. She identifies three traps: just-in-case ordering, minimum order quantities, and SKU sprawl. The goal is faster turnover, not bigger stockpiles.

Chapters

So March week 1 recap, the inventory reframe that changes everything. If you missed this week, here's the shift that matters. This week we flipped the script on inventory. Number 1, you didn't invest in inventory. You lent money to yourself, and that loan doesn't repay until someone buys. Number 2, the goal isn't more inventory, it's faster inventory. Speed of cash, not size of stock. Number 3, inventory is the number 1 cash killer in DTC. Not marketing, not CAC, inventory. Number 4, the 3 traps: just-in-case ordering, MOQ traps, and SKU sprawl. If you're in one, you're bleeding cash. And if you did Saturday's audit, you know exactly where your cash is hiding. So if you haven't done the 30-minute audit yet, that's your homework. Go back to yesterday's post and do it today. Coming this week, cash conversion cycle, reorder timing, and a $120K case study follow so you don't miss it.