Lara GuevaraSupply Chain expert (Product and Service)

The One 15-Minute Meeting That Aligns Marketing and Ops #ContributionMargin #DTCFounders #shorts

27 Aug 2026 · 1 min

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Lara Guevara argues that marketing and operations teams align fastest around contribution margin per order, not revenue or gross margin. A 15-minute weekly meeting asks four questions: what's the current number, when is it from, what changed, and what decision follows. Both teams see their choices in the same metric.

Chapters

You beat those up and gears the car a bit. One KPI, one meeting. The KPI is contribution margin per order because it's the only number where a marketer running a promo and an ops leading negotiating freight can both see whether their decision helped in the same units. Not revenue. Revenue rewards discounting. Not gross margin. It hides fulfillment. And the meeting is 15 minutes weekly What's the current number? What date is it from? What changed? What decision does the change this week? And that's it. Full video in the link.