Lara Guevara shifts from asking clients "What's wrong?" to "Walk me through a typical week and tell me where the friction is." The reframe turned a vague complaint into a diagnosis: the real problem wasn't quality or strategy, but capacity. Better questions yield accurate diagnoses.
Chapters
One question changed the entire direction of that client conversation. Not, what are we doing wrong? Not, how can we fix this? Walk me through a typical week and tell me where the friction is. That's it. That's the question. Because when you ask, what are we doing wrong? You get a complaint. When you ask someone to walk you through their week, you get a diagnosis. And the diagnosis they gave me was not what I expected. It wasn't about quality, it wasn't about strategy, it wasn't about communication. It was about time, about pace, about needing someone embedded in their operations every day, not available on a schedule, few hours a day. That's a capacity problem, not a performance problem, and those two things have complete different solutions. Ask better questions, get better diagnosis, solve the right problem.