Lara GuevaraSupply Chain expert (Product and Service)

The ROI of Visiting China Vendors and Canton Fair

25 Sept 2025

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A brand-owner speaker describes upcoming travel to Guangzhou in October for the Canton Fair and a two-week series of vendor visits. They outline the fair structure (three phases, four buildings), intensive on-site activities (warehouse checks, plant audits, raw-material inspections, meetings with production, QA, R&D, and leadership) and argue that these visits build valuable supplier relationships worth the time and effort.

I can't wait for October to come. It is the month that we go to Guangzhou, China for Canton Fair and also to visit our clients vendors. It's a full packed schedule. Usually we stay there for two weeks so it's a huge event. It's three phases with four buildings although it's super tiring walking the whole day. But we're very excited to see new products, to meet new vendors and to see what's new. And during our vendor visits we not just do audit, we check their warehouses, we do plant audits, we do plan tours, we check their raw materials, we meet their production manager, their QA, their R& D, their president, the production worker. End of the day the result is worth it. It's always a good decision to build relationships with them and I invite you to do the same thing if you have time. This October, brand owners come visit the Canton Fair and visit your vendors as well.