Lara Guevara shows how 3D rendering cuts product sampling from 80 days to 8-10 days. Four rounds of physical samples take 10 days each way in transit alone. Switching to digital cuts NPD lead time by 30 percent, letting brands launch more products and hit deadlines.
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80 days, that's how long 4 rounds of physical sampling shipping takes, 10 days each way minimum per round. 80 days just in transit, not counting review time, not counting revision time, not counting the back and forth emails about whether the colorway is right, just boxes moving across the facility. Now here's the same 4 rounds with 3D rendering. Round 1, 24 hours to render, 24 hours to review, 2 days. Round 2, revised, re-rendered, another 2 days. Round 3 and 4, the same. Total 8 to 10 days. 80 days versus 10 days of the same number of iteration rounds. That's where the 30% NPD lead time reduction comes from. That's why brands using this approach are launching more products per year with less margin erosion and on time. The technology exists. The question is whether you're using it.