Lara Guevara launches Tela Studio, a physical sampling studio for apparel brands that produces samples in days and renders them digitally within 24 hours. The service cuts product development time by about 30 percent and lets brands launch more products per year without the delays of overseas factories.
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I've been building something quietly for the past several weeks, and this is the first time I'm talking about it publicly. Let's call it Tela Studio. Here's what it is in plain terms: it's a physical apparel sampling studio with in-house sewers, materials equipment, and 3D rendering technology that DTC apparel brands can plug into directly. When you work with Tela, you don't wait for a factory to build your first sample and ship it across the world. We build it in RStudio in days. You don't ship physical samples for review loops. We render them photorealistic on your screen in 24 hours. And you don't go into production with questions still open because by the time a factory gets your brief, the obvious problems are already solved. The result: 30% reduction in NPDD time, more launches per year, less margin erosion from rushed decisions. It's built for apparel brands doing 5 million to 30 million who are serious about their product development speed. More details in the comment section. I'd love to hear what you think.