Lara GuevaraSupply Chain expert (Product and Service)

There's No Such Thing as a Fixed Landed Cost #supplychain #finance #landedcost #dtcfounders #money

25 Aug 2026 · 1 min

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Lara Guevara breaks down landed cost into four moving parts: unit cost, freight, duty, and foreign-exchange rates. Each shifts on its own schedule, from daily currency swings to policy changes. The date on a landed-cost number matters as much as the number itself.

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Took me 17 years to properly get this. There's no such thing as a fixed landed cost. It has 4 moving parts and they move on 3 different clocks. Unit cost moves when your supplier negotiates. Freight moves seasonally and by weight. Duty moves when Washington moves, 4 times since February. And if you're paying in currency you don't earn, foreign exchange every day and nobody in your team is watching it. So landed cost isn't a fact, it's a snapshot with a date on it, and the date matters as much as the number.