Lara GuevaraSupply Chain expert (Product and Service)

This Is Why You Haven't Launched Yet

6 Nov 2025 · 1 min

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Lara Guevara says business owners stall launches by overthinking the first purchase order. Your first PO is for learning: test demand, supplier performance, feedback. Then improve on PO2, scale on PO3. Order enough to learn without betting the company.

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Owners love to delay their product launch because they overthink the first po. They build endless forecast, do market research, ask for opinions, and while they're still calculating, months go by. No order, no launch, no data. The first new product PO is not about being perfect, it's about learning, feedback or supplier performance until you're in the market. So here's how to use similar product history. Apply realistic assumptions, let gut feel, support the decision, not lead it. Order enough to see movement, but not enough to create risk. PO number one is learning. PO number two is improving. PO number three is scaling. Stop waiting to be perfect, start moving and get that data.