Lara GuevaraSupply Chain expert (Product and Service)

This Is Why You're Broke

1 Jan 2026 · 1 min

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Lara Guevara, 17 years in supply chain, says guessing costs money. Pick one thing to stop guessing about, track one metric weekly, and take one action from the data. Reorder, pause a promo, or cut a comment based on what you actually see.

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Quick gut check if your supply chain plan has the words I think or I hope your gambling and guessing is expensive, it costs you cash, time and sanity. And because you end up ordering inventory on gut feel, hoping suppliers deliver on time and scrambling because marketing and supply chain did not talk. I've spent 17 years in supply chain and I can tell you this with certainty. The difference between brands that scale and brands that struggle is not luck, it's their systems. So if you only remember one thing, remember this. Pick one thing you're done guessing about, then track one metric weekly and then decide one action from that data. Either reorder, pause promo, or cut comment. Stop what you're done guessing about in 2026.