Lara GuevaraSupply Chain expert (Product and Service)

This Mistake Costs 60 Days

18 Apr 2026 · 1 min

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0:45

Lara Guevara explains how brands lose 60 days by ordering from suppliers without first confirming they have capacity. Ask in writing if they can start when you need them, before you finalize your timeline.

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One mistake in new product development consistently costs brands about 60 days—starting production without confirming supplier capacity. Here's how it happens. A brand finalizes product specifications. They send the purchase order. They assume production starts immediately, but the supplier is already operating near capacity. Your order sits in a queue for weeks. You don't discover the delay until marketing has already scheduled the launch. One simple email prevents this. Before finalizing your timeline, ask your supplier, do you have production capacity in the time frame we need, and can you confirm the start date? Confirm capacity in writing. Make that step part of your process.