Unsold for 60 Days? Cut It.

They had 47 SKUs, 12 had not sold in 60 days. That's 25% of their catalog just trapping cash. The founder said, "But what if someone wants it?" And I said, "How much is that 'what if' costing you?" "$38K." That's how much. Here's what we did. We bundled the slow movers with best sellers. Customers got a deal, we moved that stock. Then we sold some B2B to discount retailers. Not ideal, but cash in hand beats cash on the shelf. We turned others into samples and gift with purchase. No more what if. 6 weeks later, all gone. Every single unit. $38K fee. And here's the thing, not a single order complained that those 12 SKUs disappeared. Not one. They were holding on to products nobody wanted because it felt wasteful to let go. So pull up your catalog right now. How many SKUs haven't sold a single unit in 60 days? That's your number. That's your trapped cash. $38K was hiding in products nobody was buying. Pull your data and find yours.