Lara GuevaraSupply Chain expert (Product and Service)

What To Actually Measure In PO #1

14 Nov 2025 · 1 min

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0:46

Short YouTube advice video by Lara Guevara explaining how to evaluate whether a first purchase order (PO #1) is working. Recommends measuring sales speed (how quickly units sell), collecting and acting on customer feedback, and identifying the best-performing variant to build around; emphasizes learning quickly so PO #2 is smarter.

Chapters

Lets talk about something nobody explains. How to know if your first PO is actually working. Point number one it's not just did it sell, look at how fast it sold. Speed equals demand Slow. Maybe the offer needs tweaking. Point number two Listen to customers feedback. They will literally tell you what to fix and what to double down on. Point number three, Watch for your winner. There's always one variant that outperforms the rest. That's your hero. Build around it. Your first PO isn't about being perfect, it's about learning. So PO number two is smarter. Track the right thing so you'll know exactly what to do next.