Lara GuevaraSupply Chain expert (Product and Service)

Won't Talking About Price Increases Scare Customers Off? #pricingstrategy #shorts #shortvideo

29 Aug 2026 · 1 min

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0:37

In this YouTube short, Lara Guevara answers a common concern about whether publicly discussing price increases scares customers away. She argues that the real fear for customers is unexplained price changes, which lead them to imagine worse reasons than the truth. A brief, honest explanation—such as noting unpredictable supply‑chain costs—generally builds trust and performs better than remaining silent. However, she warns against frequent explanations; a one‑time clarification is helpful, but monthly updates can signal instability and erode confidence.

Chapters

Question I get every time I bring this up: won't talking about price changes publicly just scare customers off? Mostly no. What scares customers is a price moving with no explanation because they fill in the explanation themselves, and the versions they invent is always worse than the truth. A short, honest post about why supply chain costs are unpredictable right now does better than silence in almost every case. The one exception is if you do it constantly. Explaining once builds trust. Explaining monthly reads as instability.