Lara GuevaraSupply Chain expert (Product and Service)

Your 3PL Is Not Just A Vendor

14 Sept 2026 · 1 min

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0:30

Lara Guevara explains why your 3PL is different from other vendors: it's the only one your customers actually see. They judge your brand by how the product arrives, not by what you pay per shipment.

Your 3PL is not a logistics vendor. Your 3PL is the only vendor in your entire business that touches your customers directly. Sit with that for a second. Your agency doesn't touch your customer. Your accountant doesn't. Your freight forwarder doesn't. Your VPL puts hands on the physical object that arrives at somebody's door on a day they've been waiting for, in a box they will judge you by, and you're evaluating that on a rate card.

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