Your Import Cost Just Spiked

If you were importing direct to consumer from China using the de minimis exception, your business model just changed. The duty-free threshold is suspended. That means every low-value import now faces standard duties. De minimis used to mean that imports under $800 entered the United States duty-free. That created a significant cost savings for direct-ship BPC models, that advantage is gone. Depending on your product category, standard import duties can range from a few percent to more than 25%. For some brands, that change alone makes your current retail price unprofitable. This is not a wait-and-see situation. This is a rebuild-your-unit-economics situation. Calculate your landed cost on your top SKU with standard import duties applied. No de minimis, real duties. If that number doesn't work at your current retail price, that's the conversation you need to have today.