Lara GuevaraSupply Chain expert (Product and Service)

You’re Paying for Empty Space

8 May 2026 · 1 min

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0:54

Lara Guevara breaks down why brands waste money on oversized boxes: using standard supplier sizes, over-protecting with filler, reshipping original cartons, and chasing fancy unboxing experiences. The cost adds up to roughly $2 per order, and most brands have multiple problems at once because they never audited their packaging.

Chapters

There are 4 reasons your box is too big. One of them is definitely yours. 1. You bought standard sizes because they were available or your supplier did. Not because they fit your product, just because your supplier have them. 2. Overprotection. Yes, damage matters. 4 inches of void fill on every size is not. 3. Your supplier's carton. They ship big to protect the product in transit. We just reship the same product. Nobody questioned it. And then 4, the unboxing experience. Beautiful packaging is real, but at some point, the extra box space is costing you $2 per order, and your customer throws it in the recycling. Most brands are doing 2 or 3 of these at once. That is not a packaging strategy. That is just what happened. So tomorrow, the 5 steps audit to find exactly how much you are overpaying right now.