Bad Things Are All Perspective with Owner of RedCon1 Aaron Singerman and Co-Host Adam Weidel

Welcome to this episode of the Million Dollar Mastermind. I'm Larry Weddell. And before we get started, if you want to know exactly how to win again and Again, go to wydellonwinning.comwebinar now to watch something I've put together for you. Now let's get going into this episode of Million Dollar Mastermind.

We're here with Aaron Singerman, founder and owner of Redcon One and sports supplement brand number one in the Inc. 5000 in their product category, annual revenue of well over $100 million. And Aaron, it's an adventure talking to you, man, and talk about the difference it made in your life. Locking in. You know, you got to be, you know, greatness starts with making a decision and you go with what you've got and you had an opportunity in front of you, but you got confronted that you can't. If you're going to do this thing, you're going to, you can't be great and piddle with it. You're going to have to give it every. You know, I always tell people, I don't know how good you can be, but I'll tell you, you'll never be great piddling your way to the top, you know, if you can be great, it's going to take everything you got. And you got that message early on. And when you decided about getting into somewhere, you know, functioning in the bodybuilding world, that was a make or break thing for you, wasn't it?

Yes. I mean, I totally agree with you, Larry, that if there's a saying in the SEAL teams that I really identify with is anything worth doing is worth overdoing. And I'm a big believer in giving everything you got. All in all the time is another one that I like for them. That's so true because you really can't, you can't do something halfway and expect to be great. And also you can't do something you don't like and expect to be able to give everything you got because if it sucks and it's too hard, you're not going to want to, you're not going to be able to ultimately spending years and years and years building the company of that. You don't like being there, you don't enjoy doing it. It's just too hard. It's just too hard and people aren't going to do that. So if you do have something that you love doing, you should put everything you have into it because that is truly the only way you're going to find real success, meaningful success. And I'm definitely an example of that.

Now when you got talk about like when you decided to make the big move in bodybuilding, I mean it was like step by step, whatever. It seemed like whatever was in front of you, you did it with everything you had. You know, you put your name up everywhere, you know, and then, you know, you got bubbles and then you got a chance to get on the show. Talk about how you, how you looked at that and how you navigated your way through those opportunities.

Sure. So one thing that I've noticed in my life, Larry, is that, is that bad things, it's all perception. So bad things have happened to me over and over and over again. And somehow whenever something bad happens to me, something great or better comes out of it. So whether that's a partnership dispute or that is a death of a loved one or things that don't make sense, you're going to say there's nothing good that can come out of it. Like even in the beginning with Off Topic Radio, my co host, after a hundred shows, just suddenly decided he didn't want to do it anymore. And I was blown away because I thought we were having fun and we're loving it and it was going well. But he said, I don't want to do it anymore. And I could have very, very easily been dejected and went back to personal training and said, this isn't going to work for me, I just don't have what it takes. Or it wasn't as fun. But instead I immediately pivoted and was able to work for Dave Palumbo. And if I would have not been open to that option, if I would have been closed minded and depressed or whatever woe is me, I wouldn't have seen that option to go to Dave Palumbo. It wouldn't have started at RxMuscle. And if I would have started RxMuscle, I would never have worked as a marketing director for a supplement company and then I would never be here talking to you guys because I would never start a supplement company to begin with. And I think in life, life it's really easy to, you know, they say one door, one door closes, another opens. I think most people unfortunately are staring at, back at the closed door, feeling sorry for themselves and not thinking about the fact that there is another door that's open, you just have to walk through it. And I think in life for me anyway, that's happened over and over and over again that bad things beget good things and you just have to keep your eyes open. And don't focus on the fact that something bad happened, but focus on the.

Opportunity that's ahead of you when you say you. So as you moved your way through that, you looked at this thing, I mean, you were working, but you were looking at things with the idea of, how can I maximize this opportunity? So when, you know, it's one thing for luck to, you know, luck to happen to your opportunities to come, but if you're not looking, you're not noticing, they could just go right by. It's like red cars. You think red cars, and then you start seeing them all day long, you know, so opportunity. A lot of people have, like, they are staring over their shoulder at what, you know, what went wrong, got passed over, and they're not noticing a much bigger opportunity to stare them right in the face if they would just, you know, focus on it, you know. And so when you were telling us about how you got started, I could tell you would get in situations and your eyes were looking past what was happening right in front of you to where are these things going to lead? What's an opportunity for me inside of there? Where's the best use of my time? What can I get most excited about? What would be the biggest payoff? And you were very proactive in making moves so you could move up.

Yes. Yeah. I mean, Larry, even in the beginning, when I worked for Dave Plumbo at arcsmuscle and I was traveling to shows every single weekend and going all around the world, you know, from. We went to India, I spent a month in Australia doing a tour. I went all over. And the one thing that I always kept in mind was that I'm meeting all these people, you know, meeting all these influential people. I'm meeting people in the industry that have the ability to buy supplements or help me some way or another. So I was always trying to. To meet people and create a relationship with people and then maintain the relationship with people. And that kind of stuff really paid off because I could have very easily just done the video editing or shooting the interviews or interviewing people that I was supposed to do, and that had been the end of it. But I always. People joked back in the day, like, there's this guy, Isaac Hines, who was a photographer, who would always say that I was like the governor of bodybuilding, because I go around and meet everybody and shake hands and stuff, and I didn't even know 100% why I was doing it. I can't say this was part of a. A grand plan, but I always knew there would be something that could come out of it where maybe I'd have an opportunity to go work for somebody better, pay more or whatever. And it ended up being a really big thing to meet so many people and to network. But the truth is, Larry, you know, when you are out there, there are opportunities all around you. And as you create more success, the thing that I've, you know, I'm inundated with opportunities now where people are constantly wanting to pitch me on something or, you know, somebody might say that that's lucky. But the truth is, all the work that came before, all the work on the podcast and doing the radio show and writing articles, it all led to here. We're right now where we are right now, and anyone part of that could be gone. And there goes the luck, right?

Hey, listen, there's a lot of information online, but there aren't a lot of people who have actually done something. In my case, I've actually built a successful business that's accrued over 5 billion billion in assets under management and has done well even during trying times. Now, if you want to know exactly how I've done this, go to Whiteellumwinning.com webinar Now, I've compressed a decade of learning into five short weeks. Just for those of you who want to give yourself an incredible advantage and are tired of waiting and watching others move up.

Yeah, I don't know if Adam has something he wants to ask, but I do want to make the point that I wrote a book about serial winning. What's different about the people who just go on from success to success? And one of the things is when they run through the finish line and immediately are looking to the new opportunities, and of course they celebrate. But when you finish something like what you did with, you know, had the super successful radio show, when you have a big success, what that does is put you in a unique category of very few people who have done that. And as a result, opportunities come that are available only because you did do that. It's like when you're racing to a finish line, you don't always think about what's on the other, what could be on the other side. But every time people look at you just like they do at us and say, why do you keep on going? It's like, I'm having a ball. I get to spend time with winners. We get a chance to go have big adventures, do great things, talk about great things, meet great people. Why would I stop? And so the thing is, by going through these things and actually winning, people don't realize that like opportunities explode and expand like origami out. You might start with one little opportunity but if you maximize, take advantage of that, do the most you can with it, all of a sudden other opportunities are going to start unfolding to you. And you've experienced that.

Oh yeah, big time. Big time. And I think it's something to be said. The people that I know who've been really, really successful, and I don't just mean financially, just successful in general, are people that aren't really, as Adam said initially when he introduced me about being satisfied that ultimately, you know, I probably don't celebrate enough as I should when I have successes. Because the journey is the part that I really enjoy and that striving for more or less moving to the next level, that's the things that really drives me. And I think that's a big difference because a lot of people don't have that. They are satisfied. I fired a sales guy years ago because he was making, he made eight grand a month and that was his commission. And he told me that that's enough for him. He doesn't have to really sell anymore. He's making eight grand a month and that pays all his bills. He's saving all the money. He's driving a car he likes and that's all he needs. And I said, okay, man, so that's the exact opposite attitude that I want to see. And if you keep staying at eight grand, you're not going to be able to work here anymore and end up firing him. Nice guy too. But it's like that can't be your attitude. That's your attitude in life. I just want to be, have enough and that's it. I mean, there's no way to be successful with that attitude.

Well, the thing about it is, Aaron is inherent in that attitude is an arrogance. An arrogance that you can keep going at that level and life is going to guarantee you that. But what people like us know is that life, it changes all the time. You can't be sure. The success you've got today, you might get hit and probably will get hit somewhere in the next year right in the face with a ten pound sledgehammer. And you're going to have to make an adjustment.

You know, I can guarantee it. You can almost guarantee that's going to happen. You know, that's just how it works.

And so the idea of I'm just going to keep doing what I'm doing is like that's Pollyanna. You know, life doesn't really allow you to do that because you either grow or die. And if you get comfortable, especially like you say in the, you got to say, what will make me special? It's not going to be your product, because your product will be copy. As soon as you have a success with that product, whatever it is, you thought it up, somebody's got to come along and do the same thing. Even Coca Cola, where the formula is still a secret, you know, that didn't stop Pepsi and all the other cola companies from coming out there. And so you got to make it special. You know, you got to make this special. And the success come from things beyond the product. And I know that's what's behind, you know, and one thing is having the mission and standing for something, you know, making an impact through the sales and the success, to take a stand for positive values and reinforce people that are doing, you know, spending their lives in, you know, doing the same thing, but maybe not in the spotlight, you know. Right, right.

I totally agree, Larry, that you're, you're, you're preaching to the choir, that's for sure. I am 100% on board with all that. And I think that's important for listeners out there to know and hear. And the other big thing is that there's truly no overnight success, no long, no longstanding major overnight success, because maybe you may not see all the work that's done in the past. So, like, people see Redcon 1, they don't know. A lot of people that are customers of ours don't know anything about my past. I don't know how the company was formed. They think it's an overnight success almost where it's like, man, you didn't see all those other years. So when people now, because of Instagram and the kind of millennial generation, they just expect to make millions of dollars and succeed quick or else why do it? Well, it takes a long time to create long lasting success. It's not an overnight thing.

And the bigger you get, the easier it is people think it was for you to do it.

No doubt about it.

No doubt about it.

If you enjoyed what you've heard and are dead serious about finding out for yourself exactly how this works in the real world. I've taken the most valuable business lessons I've learned over 40 years and put them into something for you to watch, go to whiteellawinning.com webinar now in order to move up as fast as possible. I'm Larry Wydell and I run the Million Dollar Mastermind. Go, go, go.