From Personal Trainer to 31-State Franchise: Josh York's Blueprint for Unstoppable Growth

Successful people always find the answers, and there's always answers. If you have a backup plan, I promise you right now, you will 100% fail. Okay? Plan A is the only plan. Plan B is straight for losers.

Hello, everybody. We're here with Josh York and we're going to be talking about winning and his journey and his lessons he's learned and also the success he's had. And who knows, maybe Josh has got some things that could help you. Josh, welcome.

Thank you, Larry. Appreciate it. Really, really honored to be on. Thank you so much for having me.

It's fun to have you on and it's fun to hear just to even see the highlights of your story. And I know that you've got a lot to offer for people, you know, because we're in a world where, you know, we've got a short lifetime, we've got, you know, the clock is ticking. We got one shot to do something great with our lives. And, you know, you've done. The sooner you could do that in life, the longer you can enjoy it. And what I like about you is, you know, you didn't look for any kind of particular advantages or anything. You took what you had, what you were interested in and you turned it into something really great, something really unique. And, and so why don't you tell people about that? You know, how you got, how you came up, what you were thinking about, what sent you in the direction you went in.

Absolutely, absolutely. So, you know, I've always been into fitness, love being in great shape. I always loved helping people. And I was a personal trainer, you know, pretty much throughout my entire, like high school years. And I thought it was just really cool. I get to hang out with people, help them reach their goals, make them feel good, look good, lose weight. So tighten up. It's just, it's just a great thing. But the problem is being a personal trainer is not scalable. You know, I always like comparing a trainer to a doctor, you know, doctor without patients is unemployed and a trainer without clients is unemployed. Doctors that are very successful are either, you know, top notch brain surgeons or they have, you know, or they're entrepreneurs where they have practices with, you know, many doctors working in that practice. And I just, you know, always would say I wish I could make money when I'm sleeping, but I didn't know how I was going to do that. But I knew I love fitness and know, I knew I wanted to do, do that. But, you know, I literally gave it up to take a 9 to 5 job because that's what they told me to do. And, you know, I went from making good six figures. I mean, like at like 17, 18 years old as a personal trainer to, you know, then, you know, continuing to succeed, and, and that numbers grow. And then, you know, in my, my mid, my mid-20s, I graduate college and I give it up for a $30,000 a year marketing job, which was the, the worst thing I could have ever done in my life. I was just the, the, the. When you actually dig into this and look at the statistics of it, 85% of people drive to work every day committing spiritual suicide. They're absolutely miserable. They hate their jobs. Friday's the best day of the week. Sunday nights around seven, they start developing anxiety. It's just a horrible way to live. And I knew within literally the first hour that this wasn't for me. But I stuck it out for a little bit and I was like, you know what? Let me go back into fitness. Had to build up my clientele again. And at the time, one of my clients came in late and just said, josh, I wish you can come to my house. I don't have any equipment. I was like, man, it's such a simple idea. No one's ever professionalized the service. No one's ever thought about it. No one's ever franchised it. I'm going to do it. Came up with the name Jim. Guys, it's an acronym for get you motivated goals. Uniquely yours. Zero excuses. Got a van, stocked it with all the equipment, and just went out there and started training people. And the plan was always to franchise it. We started franchising in 2014, and today we service, you know, thousands of cities. We're in multiple countries, 31 states, and continuing to rapidly grow.

And the thing is that, you know, life is a thread, you know, you can't, you know, it's kind of like a. You domino through life. The, the, the dominoes start falling, and every time one falls, it opens up another door. And so you got going in personal training. How did you do that? Right. In high school? You know, I don't, I, I've been in a lot of gyms in my life, and I don't remember a whole lot of gung ho, high earning teenagers in there doing physical training. Maybe I'm just out of touch.

Yeah. So, you know, for me, I just, I would just say I was, I was a very mature teenager. Right. So I just matured probably a lot faster than others due to, you know, things that, you know, made me mature faster. And, you know, I was Always about just that hustle, that grind. Like, you know, the problem is, you know, you got too many people out there that are very soft, don't want to put the work in, don't want to take risks. You know, they're scared of their own shadow. And, you know, putting yourself in that situation, you know, as I always like to say, right, as the saying goes, fortune will always favor the bold. And no pressure, no result, like pressure is needed to be successful and you need to have that. So, you know, for me, I've always just, you know, I, I've always just willing to risk it all and I believe in myself. And, you know, that's kind of, you know, how I was able to really build a business. People took me seriously. I was always very confident, right? Not always, but I became very confident. And that confidence is obviously very, very important because you need confidence. Because if you don't have that confidence and you don't believe in yourself, other people aren't going to believe in yourself. And as, you know, 16, 17 years old, I'm training people and most of these people in their 30s, 40s, some in their 50s, they respected me and took me very seriously because of the way I would present myself, the way I would handle situations and how I was a real professional. And that's very, very important. And that's kind of how I was able to really be very successful as, you know, as a personal trainer at that age.

Well, the thing is that, you know, people get into fitness for a lot of reasons. You know, they have sports they're interested in, they have, they like to some different kind of competition usually to be, to stay with anything. You got to do some kind of competition, you got to have some kind of ulterior reason, you know, like playing the piano. You know, you gotta, you're not going to just go to the, you know, Miss Martha down the street and play the piano, take lessons for 12 years, but without recitals and things where you go and you show, you know, did you, were you, did you get into competitive bodybuilding or weightlifting or strongman or any of those kind of things, or, you know, running.

I was, I'm a big ice hockey player, still play. So hockey is my thing. I love ice hockey and I just always love to be in shape, look good, feel good and, you know, you are your calling card and you need to be a very, you need to be presentable and you need to look, look the part, right? And, you know, I always feel like at the end of the day, like, you know, confidence is Built from, you know, putting in that work. And I've just always had an interest in just being in great shape. I've never, you know, did competitions. I'm not into that stuff. I just like looking good and being healthy.

Where did you get the. I, you know, now did that come, you know, you grew up playing sports, you know, with, with some hockey and things like that. Those are the kind of lessons you learn early on. Did you have some good coaches? Did your parents? Where did you get indoctrinated? Where you got on a track, Josh, whether you know it or not, of thinking, right, you got started some programming for success. You know, like, people say things to me about my life and, you know, they like this, they like that. And one of my favorite things is, you know, that's by design, you know, you know, you know, that didn't just happen, you know, that's by design. And so, you know, you got on a track, but you made some decisions, some really smart decisions early on that have served you well. And so where do you think that kind of came from? Or where, where did that start showing up?

Yeah, so, you know, I was, you know, I'm a, I'm a second degree black belt. And not that I had a passion for it, but, you know, I got into karate, my parents got me into karate, and believe it or not, that definitely taught me a lot about discipline and consistency. But I have always been different. Like I always say I'm one on one, and that's how, that's how I believe. Everyone should believe that. But I just, like, there's no one like me like that. I'm just telling you that right now. Like, things I used to do as a kid, like, I'll give you an example. So I, I, you know, you know, I look at these magazines and like, man, these people have these six packs and I want a six pack. And one day I was about 13 years old, I decided to do, I'm not even joking, like 10,000 crunches. The next day, I almost had to go to the hospital because when I talk about the level of like, soreness, it was like I literally couldn't get out of bed. Like, I, like, I did something some type of strange, so severe to my abdominals that I couldn't even move. But like, I've always just had that intensity. And, you know, I listen, I didn't have good guidance because I had horrible parents. So growing up was not easy for me. But I also attribute that to a lot of my success because you have to be able to you know, really enjoy and endure pain. And if you can't, and you can't love and endure pain because, you know, everyone loves it when things are great, but, you know, the real winners succeed when things are not great. Right. You know, and, you know, the first thing you see when you walk into our world headquarters is we don't quit because we don't ever quit, no matter what. I will never, ever tap out. It would never, ever happen. But I've just always had that mentality, like, I've always had that mindset. I've always been different. Like, I've never touched a drug in my life. I've never been drunk, I've never smoked a cigarette. And, you know, you know, I used to always realize that was my superpower. And now everyone's like, just in, like, awe of it. That, like, what, what do you mean? You've never taken a drink? No, I've never sipped alcohol. I've never been drunk. So, like, you know, I've just been able to make those smart decisions younger. And I've always go. I always go based on how I feel. Right. So no one could ever peer pressure me. No one could ever put me in a situation. I just was different.

Yeah. And the, you know, basically standing up for yourself and paying attention to what made you feel good. And rather than go along with the crowd, so many, so many people go along with their parents, the relatives, the, you know, the friends, the network, the peer group. And they don't start, they don't think for themselves. And what I hear from you is right from the beginning, you know, you're thinking for yourself. You see yourself as, you're not going to just fall into patterns because other people do it. And you're going to, you know, you're looking at, how can this benefit me, what makes me feel good, what makes me want to keep coming after it? What do I enjoy doing, basically? What do I, you know, where's. Because that's where your identity is going to be, where you're, you know, following your curiosity, et cetera.

Go ahead 100%, I'll tell you. You know, one thing I always remember, and it always stands out to me. I was very confused. I didn't know what I wanted to do with my life. And I'll never forget, I went on this job interview and again, like, I didn't have a lot of guidance, so I had to figure these things out on my own. But I'll never forget, I was like, yeah, you know, maybe I'll get into the insurance industry. So I went on this job interview I'll never forget. I drove into Brooklyn, New York, which is not around the block, but that's where their headquarters was. And I was looking for a position in Long island, but I drove to Brooklyn and I met with this guy. And I will never forget it. Like, and I, I wasn't like, so self aware at this point, but I got out of this interview, finished it up, and the guy's like, listen, I'd like to talk to you, you know, off record. I've been in this industry 40 years and I just want to tell you something. You are special. And I'm like, what do you mean I'm special? He's like, I'm telling you right now, this is not what you should be doing. I'm not hiring you. And I'm like, okay. And I was confused by it. It took me years to understand it later. And he's like, you're. You're special. That's all I'm going to say to you. I've never met anyone like you. Your answers, your age. And I left there, like, confused, like I didn't really know. And then, and then years later, it was just a moment where it just hit me and I was like, man, that, that was just very, a very like, pivotal moment in my life when that guy said that to me. Because, listen, when you don't have good direction and growing up and you don't have, you know, good, you know, good parents and it's very hard and you can go down the right path, you know, so that's why it's very important to really stay focused. But that was something that was very critical. And I say, you know, a good part of, you know, where I started, like, seeing like, man, I am special, like, I started building my confidence a lot more, you know, because that's very, very important.

People look out there that, you know, I want to become a multimillionaire. I want to, you know, revolutionize an industry. I want to be Steve Jobs. I want to be Bezos, you know, Musk. But the thing is this, folks. You go through your life and you give a word of encouragement to someone like Josh at that stage of his life. You can have the life changing impact just by encouraging someone at the right. And you don't realize that we all have that capacity, Josh, to be a difference maker in somebody's life when they need it. Because most people out there could use a word of encouragement or perspective because most people are not like you with the ball of confidence and everything. They go through their full of doubt and you know, haven't got enough positive accomplishments in their life to, you know, to have that confidence in their momentum. And you know, the, I'm reminded of what they said. The number one question Oprah would get from guests after, you know, she had all the celebrities. The number one question as they got off stage and they're walking back with Oprah is like, well, how did I do? You know, you have the biggest stars of the world, the biggest, you know, politicians, athletes. Well, how did I do? You know, everybody wants to do well. Everybody's looking for encouragement and especially, especially when they do stand out to you like yourself. And you know, I want to get into some of the things you've said, but before I, you know, before we do that, I want to get your things on the table that people need to know about how they can reach you and how they can, you know, some of this, this tickles their fancy and they say, you know, I'm liking what I'm hearing, I want to follow up because let's face it, you know, we, we do in my, I, I, I started a community. I, I've been working with, coaching million dollar earners, our people up to the million dollar income level for basically all my life. And the thing is, you know, you gotta stay on track and you, you know, it's, it's not today I'm going to go out. You know, if you try and go out and develop six pack in one day, you're going to have, you're going to have, they're going to be taking you to the hospital like they did with Josh. We had 10,000 sit ups one night and so it's usually over the long haul and if you can get in an environment and you know, that's what I've kind of run with. I've, you know, know with weekly calls where you know, like transformations, transformations happen folks. It's like at the gym, you're not going to run into the gym and have a big heavy workout week and then you're going to walk out looking like Schwarzenegger, you know what I'm saying? It's, you know, growth happens over time. By the way, Josh, that's a biblical principle. It's called little by little I'll get let you increase little by little so you can fight that, but you're not going to win at that because that's how growth happens. And so you got to stay on track and you got to keep your, you know, you got to keep your foot on the accelerator pedal to some degree if you're going to keep your car moving. And so as you went through this thing, you developed some ideas and things, and I just want to get those on the table right now. First of all, you wrote a book. And what, what caused you to write the book?

I don't know. I just thought it'd be cool. Just, you know, like, help, maybe help. People are trying to start a business just to understand, like, what, what, like, how it starts. Like, you know, people always ask me, how do I start a business? Well, for number one, you just start. But you need a vision, right? Like, you know, so, you know, I really thought it'd be good to put it. Put together a book just to kind of give, you know, a little bit of a blueprint of, like, how to kind of really, you know, execute and put a business together. So that's why I did it.

Yeah. And when did you do it and then what did you do with it? A lot of people will write, Write a book, and then they never do anything with it. Never goes anywhere.

I. I wrote it in 2018. It sold. It's. It's. It became a New York Times bestseller. It sold a lot. And, you know, I hand them out from time to time. But it's not, you know, I'm not, I'm not, you know, in this to be an author. I. I want to, like, motivate and inspire. You know, I become very strong on the social side, so, you know, a lot of followers. And I like to, you know, be a, you know, a dominant force in the industry. And I also want to indirectly, you know, inspire my franchise owners. That's very important to me. I just shared like crazy. I had, you know, I had some, some people who had experience with it. Obviously, you know, if you want to, like, fast forward your success, like, connect with people who've done it right. So I know people who books, reach out to them and just followed what they did, and they had success with it, so I had success with it. That's it. You know, it's not really rocket science. Like, the problem is I feel like a lot of people are afraid to ask for help. Like, you got to understand you're never going to have all the answers. I don't have all the answers. You don't have. No one has the answers. Everyone's constantly learning and growing, and the minute you stop growing is the minute you start dying. So you got to understand, you want to continuously just continue to keep, you know, sharpening your tools and getting better and Better. And that's something that, you know, I live by every single day.

You know, the thing is, I grew up with the same kind of attitude. I never could understand the thing they said about, you know, men don't like to take directions. You know, they'd rather just get out there. And, you know, the women are more receptive to directions. I could never understand someone who would not ask for directions. It's like you ask someone who. You come into a new town, ask somebody, pull over the side of the road, someone's who lived there, and just say, where's this address? And you can go straight to it. Otherwise, you can drive around streets all over town. Life is too short. Trial and error may be the greatest teacher, but life is too short to do trial and error on really important things. And so if you're. You're looking for people who. Look for people who've already been down that road and ask for some tips, but then there's a shit. Well, I'll tell you this, too. That's, you know, comes across, Josh, is there's a certain confidence you have. I won't say arrogance, but there's a certain backbone that you have developed about yourself and your business and the things you believe in. But there's a certain humility about yourself, too, in terms of being willing to. To ask for help and be receptive to that and talk about how not everybody's got that. Josh.

Yeah. Listen, you have to, because, you know, the only reason I am is where I am, honestly, is I just always surround myself with the right people. I'm always in the rooms with the greatest. If there's five seats at the table, I make sure I get a seat at the table no matter what. And, you know, you don't. You don't want to be the smartest person in the room. Like, if you're the smartest person in the room, you're in the wrong room. Like, if you want to elevate, the only way you elevate is being around, obviously, other top performers. And that's how you continue to grow and elevate.

Yeah. You know, the people that are not successful seem to think that all of the people that are high achievers are arrogant, snobbish, don't have time. I've found that people are high achievers, are some of the most open, helpful, friendly, 100%.

I couldn't agree with you more. Let me tell you something. I've been mentored by Fred DeLuca with folks, founder of Subway. I can go down the list and List the people that I've been mentored by. And I've never asked once someone a question at that high a level that never said no. Once, never. Once, once, you know, never.

Yeah. And the thing is that I think the reason for that is people who reach the top have, have run into so many brick walls themselves, and they've been taught to be humble and not to take success for granted. It's the arrogant people that don't keep growing. They get arrogant, they cool off, they start enjoying, and then they start to go down. But it's the people who stay humble and realize they need to keep growing because they can't take their success for granted. And it's like being in shape. You get in shape, it doesn't mean you're going to stay in shape. And so, and you're learning this at an early age. So talk about. I also want to mention people that you have. You're also your, your, the book Fuel and you have a podcast, right? And talk, talk about why you started the podcast, what you're getting from the podcast.

Yeah, my, yeah. So, you know, you just search my name online. I'll come up. My podcast is called Feel youl Drive. I just honestly started it to really motivate my franchise owners, and then it kind of just took off. And I've been able to have some really great guests on and continue to have great guests on. I just, you know, here's the thing. A lot of people lack focus, right? You need to focus. And I, you know, I, I. There's so many things I can jump into and do, but like the one, the, the biggest mistake you can make is chasing shiny objects. You got to stay focused and, and you know, you can chase shiny objects if you want, but you got to wait till you really perfect something and you're really successful at one thing before you start, you know, dipping into other things. So everything I do aligns with, you know, what I'm creating within, within the, the brand gym guys. So everything, everything talks to each other, everything works with each other. And that's how I do it. I don't start, you know, I don't start saying I'm going to do this and do that and do that. I'm very, very focused. And that, that's very, very important.

And that comes from, I would imagine that comes from learning what works and what doesn't work. And then also knowing your numbers, where you're keeping up with are the things, what's progress in my world that matters, that I'm trying to Push for, because I can tell whatever you're going for, you put a lot of effort in. And when you put a lot of effort in things, you get super pissed when you don't get the results. And, and it forces you to. You know, the thing is that intensity forces you to make changes quicker rather than just say, well, let's give it another year and say, no, no, no, no. If it's going to work, it's going to work and we're going to start to see. So, you know, there is one side. You have to have a balance. But at some point, those shoots better come through the, you know, you better see some green shooting up there or you better need to reseed, rewater, re, fertilize, because it's not happening fast enough. You know, and you got to set. You know, I think it has to do with the expectation. It starts with what you expect out of yourself, but also, you know, extends to your business. But I think it's you, you have to set the pace for your business and challenge people to keep up with you as a leader. Don't. What would you say about that?

Yeah, 100%. Like, listen, you can't expect your team to be fired up and supercharged if you don't have energy. You can't expect your clients to be loyal. You can't expect your community to be inspired. It's never going to work if you lack energy and you're not fully charged, your team's not going to show up charged. If you're having a bad day and you, you know, I always say good leaders have to be good actors sometimes, too, because if you're having a bad day, and I don't really like to use the word bad, I like to say good days and great days. But if you're having a good day and, you know, things are not really going as. As planned, you still got to put that face on. You still got to smile, you still got to drive that energy. Because if your team doesn't feel confident in your ability and you. Then they're not going to feel confident at all. And that's where things go sour and problems happen. So, you know, a good leader will always lead by example. And, and, and, you know, and it works every time.

Yeah, I, for years, I've had managers come up and say, you know, my people are dead. You know, there's no excitement with my people. I said, yeah, because you're boring. You read a boring operation, you got a dead office, you don't have anything new on the walls. You Know, there's no excitement when they come in, there's no energy. And so how could they possibly be excited? If they were excited, they'd be in the wrong office because that's not kind of, that's not the office you're running. And you know, the last thing you know in your sports, you know, anytime you play sports, you're going to have a first half or you know, a quarter or something where you just get, the other team just races off and leaves and you know, you go in with a great game plan, you're supposed to win and then the other team surprises you, they're scoring like crazy off of you and then you get in the halftime or you get a period break and the last thing you want to do is the coach over there slit his wrists. Oh, woe is me. What are we going to do? I have no. He's in tears. You know, you got to have a coach, whether he believes it or not, he's going to say, you know, you know those SOBs, you know, they gave us all their punches, they worn themselves out, they're going to crack. You know, they're going to get arrogant. You know, we got them where we want them right now. We're going to come back and get them. And you know, that's what the leader has got to provide. And you learn that from leadership examples. What leadership examples have stood out to you, made the most to you. What have you learned from other successful leaders? Like you missed mentioned the fellow run subway.

Yeah, I just think it just comes to everything. You just gotta, you know, whatever you expect, you have to, you have to, you have to mirror image that. Like I can't stand. I've seen so many horrible things that people do like when run businesses and it's just such a turn off. But I'll give you an example and I'm going to use the example as I'm watching this truck next door, this tractor smashed this building down because they, this, this company went out of business and they're building a hotel next to my, my building here. The first day I got in, I saw, I looked over and I saw a sign that said executive parking only, right? Little small section of their parking lot and all the employees had to park all the way in the back. And I was so turned off by that for many reasons. Right. Like everyone should be equal. And this is a we thing, not an I thing. Long story short, like if you're going to be a leader, like everyone's got to be on the same level. You, you know, that that's how you're going to motivate and inspire people. Like, no one should be beneath you. And like, you, you can tell a lot, like when you go out to a restaurant and how someone really just handles themselves with a waiter or a waitress. Like, you know, I, I, it pays nothing to be nice, right? And some leaders like to lead with, you know, power in a bad way where it's like, you know, do this or you're fired. And I lead with the way that I would want to be led. And, and that's the most important thing. And if you, you know, you could have the best strategy in the world. If you don't have a good culture, the game's over, right? So, you know, I make sure we have a lot of fun. I make sure we laugh all the time. We're doing things all the time that people enjoy and everyone's comfortable. And when you're comfortable, it's a good thing because you want comfort, because you want people to be open and honest with you about things. And sometimes those conversations might not be comfortable, but that's how your business is going to grow, right? If people can't feel comfortable in telling something to you, that's a problem.

Well, and that's being honest, you know, and that's being receptive and open. But the thing is, really, it comes out, you know, in proverbs to talk about the wise and the stupid guy. The, the stupid leaders are the ones who think they can get away with, you know, being buttholes and abusive to people because it's kind of like going to a restaurant. If you go into a restaurant and you piss everybody off. Well, when they bring you the soup, there's probably stuff in that soup that you, they probably spit the soup before they brought it out there, you know, and if you're out there and you're abusing everybody, you know, they got, they're going to get you back if they get a chance to get you back. And you're not even going to know it. But all of us that run businesses we excel by, you go from good to great when your people with what the people do when you're not looking and they're not, you know, and whether or not your people are motivated to go the extra mile, you know, your people are the ones who represent you to the public, you know, and how are they being to the public? You know, how what and they, that's a reflection of how you are around them, by and large. You know, we can all have a bad apple for so but by and large, you know, your. Your team is going to. The energy, the extra effort they put in has a lot to do with how they feel about your company, your mission, you. The relationship they have with you. And you know, but they could do you a lot of bad if they resent you, don't they?

Yeah, 100%.

Yeah. And pushing a company to greatness is a. Is a fine line, isn't it? Because you got to push. But on the other hand, you got to. It's basically inspire is pushed through inspiration and it's a fine line that really is what makes the difference between a good and a great leader. Have you found that?

I agree 100%. Yeah.

One thing I admire about you, and I don't know if you've hear this, but what I admire is you say the worst thing you did was the marketing. But I tell you what, you do a pretty good job on a lot of aspects of marketing. An outsider looking at what you do. First of all, how you got your name. Jim Guys. G Y, M G U Y, Z. Jim Guys. What a perfect name. You know, what a. You know, when you find the right name for the thing you do, it just makes things so much easier. And you know, you made it, you know, made it sound like, you know, I just came up with that. Like that it just came to you or something like that. Or like even the book, I'm going to throw the book in fuel, you know, and the drive, you know, that is very focused. It's very simple. It's very easy to get. It's timeless. And it's right on message with what you're doing. You know, it's the, you know, your message is like the edge of your ax that you chop with and the sharper your name, your brand, your, you know, the. What you call things, you know, it's. The deeper it's going to cut with people when you're trying to make an impact. And so is that by. I'm sure that's by design, but how did you, you know, why do you think you're so good on that?

It's probably just my good looks, I guess. I don't know.

I don't know.

I'm just, I'm just good. I'm just good at just putting stuff together. I don't know, just something clever. It comes to me, you know, the fuel has to do with driving the vans. The drive. Obviously you drive the vans with fuel. Obviously you can't drive a van without fuel. You know, that's kind of how I Created that concept. That's a fuel in your drive podcast. Fuel's name on my book. You know, we're actually gonna, you know, be launching a company soon with something with fuel. So everything ties, everything ties into that. And honestly, like, when someone's got something to say about you, it's always giving me fuel. Like there's nothing I love more than proving people wrong. And I do it all day, every single day. I could tell you I've had multi, multi millionaires, like I've had hundred million dollar people like super successful, tell me things won't work, tell me I got too many holes in my business. It's like Swiss cheese. Yeah, good luck with that. My counsel is it's not going to work. Hope you prove me wrong. I prove you wrong every single time. I will never, ever lose. And that's it. That's just a fact.

That's one thing you got to be disabused of on the way up is thinking somebody's an expert, they might be an expert in one thing, doesn't mean they're an expert in everything, you know, and Jack, you can almost promise they're not going to be an expert in everything. And so, you know, you got to follow your own instincts, but you got to follow it with a vengeance. You can't just like, well, I'm going to prove you wrong. No, you got to, you know, you got to throw your energy and you got to use that for again, fuel like that. So anyway, I want to wrap this phase of it up. We're going to keep the conversation going. I really want to dig into how you go from one, you know, you're sitting at your kitchen table, you got an idea, and you turn this thing into 1500 people worldwide, you know, all of these locations. It's amazing how you did that. I want to dig into the specifics of the how to, of implementing that thing here on the second part of this that we'll have available on Inside my big hitter community for my next level people. But Cazel, you know, the mainly is, you know, you don't, you know, you want to give the information to the people who will use it. And you know, it's like you don't mind giving people the secrets, but you don't want to take your time and your effort and your energy to explain something to somebody who's not going to use it. And I know that these people will lap it up with a spoon and so appreciate. Josh, you being on this is fantastic. To wrap up this phase of what we've talked about. What would you recommend people, you know, a parting word, and how can they. What's the best way to. To, to find you and to lock in with some of your programs if they would like to do that?

Yeah. So look, number one, you take action. That's number one, okay? The action takers will always be the money makers. And you don't, you don't need to know it all, because no one knows it all. And I honestly had no idea what I was doing when I started. And no clue. Like, I'm telling myself I'm going to franchise. I don't even know how to where to start. Successful people always find the answers, and there's always answers. If you have a backup plan, I promise you right now, you will 100% fail. Okay? Plan A is the only plan. Plan B is straight for losers. Okay? That's number one. You know, on that front end of the day, look, if you want to be successful, if you're consistent enough, if you're taking action items every day, that's going to move your business forward. And you rinse and repeat that for like, I don't know, 10 years, 15 years, could be 20 years, could be five years, I don't know. But if you do that and rinse and repeat that over and over and over again, and there is a demand for your service, your product, you're getting out there, things are growing. You have to be patient. I always say be patient with results and be impatient with action. The problem is most people don't take action, right? They think they're busy. I, I hate when people say that they're busy. I never say I'm busy. I say I'm effective. Right? There's a big difference between being busy and being effective. You have to be effective, and you have to make sure you're moving the needle right. You know, if you want to learn more about gym guys, you can visit gym guys.com. if you want to learn more about me, type in Google handsome. I pop up on every single page I'm on, like, page one through 100. No, no, I'm just joking. No, I'm not joking. But you just type in my name on the Internet and you can find me, you know, at Joshua, pretty much all over the place. You want to learn about podcasts, you can search that. You'll see that as well. And yeah, that's really it. You know, you want to win. Put it first in your mind and believe it. And if you believe it, you will achieve it. That's it.

Absolutely fantastic. Thanks so much, Josh.

Thank you, Larry. Appreciate you having me.