CB4 Classy-Business-Plan Seite-4 Business-DNA

PDF · 23 Sept 2026

The document presents a German‑language fill‑in‑the‑blank worksheet for creating a concise business DNA or value‑proposition statement. It outlines a single sentence structure: “Als (Autorität) helfe ich (Zielgruppe) mit (USP‑System) in (Zeitrahmen) von (Problem) zu (Ergebnis) ohne (Einwandkiller) weil (Mission).” Each bracketed term is a placeholder that the user replaces with their authority, target audience, unique selling‑point system, timeframe, the problem they solve, the desired result, an objection‑killing element, and their overarching mission. The purpose is to help entrepreneurs or brands articulate a clear, compelling promise in a standardized format.

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Template Structure: Eight Core Placeholders for a Business DNA Statement

Defines the eight bracketed components—Autorität, Zielgruppe, USP‑System, Zeitrahmen, Problem, Ergebnis, Einwandkiller, Mission—that together form the concise value‑proposition sentence.

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