CB4 Classy-Business-Plan Seite-8 Funnel-Stufen
The document outlines a seven‑stage marketing and sales funnel used in the Classy business model. The stages progress from generating attention through marketing (Stufe 1), to social selling (Stufe 2), delivering a Classy Training or video sales letter (VSL) (Stufe 3), conducting a sales conversation (Stufe 4), and closing the deal (Stufe 5). After the close, the process includes automation via ManyChat (Stufe 6) and scaling the funnel with paid ads (Stufe 7). The funnel is framed by three strategic pillars: Kundenanziehung (customer attraction), Konvertierung (conversion), and Produktlieferung (product delivery). The mermaid diagram visualises the linear flow of the first five stages and shows that automation and scaling feed into the final closing stage.
Topics
Seven‑Stage Funnel Overview
A sequential model that moves prospects from initial marketing awareness to a final sale, followed by automation and scaling.
Kundenanziehung – Customer Attraction Pillar
The first two stages (Marketing and Social Selling) that generate interest and bring leads into the funnel.
Konvertierung – Conversion Pillar
Stages 3‑5 (Classy Training/VSL, Sales Conversation, Closing) that turn leads into paying customers.
Produktlieferung – Product Delivery Pillar
Post‑sale automation (ManyChat) and scaling (Ads) that ensure delivery, retention, and growth.
Automation with ManyChat (Stufe 6)
Use of the ManyChat chatbot to automate follow‑ups and nurture customers after the sale.
Scaling with Paid Ads (Stufe 7)
Leveraging advertising to increase funnel traffic and amplify revenue.