The Secret to Becoming the Go-To Expert in Your Industry

26 Mar 2025 · 1 min

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0:54

In this concise personal‑branding video, Lee Richter explains that a résumé alone doesn’t make you the go‑to expert; it’s the story you tell. He introduces the “expert angle” – a three‑question framework (Who are you? Why does this work matter to you? What changed because of it?) – that helps shape a memorable narrative. Using a concrete example, he shows how his own struggle with manual workflow automation became a compelling story for founders. He urges viewers to write their own expert angle in a few lines, promising that this shift will make their impact memorable rather than just their title, and invites them to follow for more visibility and legacy‑building tips.

Chapters

Your resume is not the secret to becoming the go-to expert. It's your story and how you tell it. Most people pitch like a business card, but what gets remembered is what connects. There's a simple way to shape your story so people see your expertise clearly. I call it the expert angle, and it comes down to 3 questions. Who are you? Why did this work matter to you? What's changed because of it, for you or the people you serve? Here's an example. I help founders automate their workflow because I wasted years doing it manually, and now I show them what's possible. When you skip this, people remember your title. When you get it right, they remember your impact. Write your expert angle in a few lines. You'll see your expertise in a whole new way. Follow for more ways to grow your visibility and legacy.