A Day In The Life Of 1st Phorm President Sal Frisella

Hey, what's up, guys? Sorry, gotta be a little quiet. Kids are still sleeping. Get up and out. It's 5:30am we're gonna rock and roll this morning. Gonna walk through a day in the life of a dad with three kids who tries to run a great business. Quite honestly, try to get it all in in one day. So I'll walk you through a day. We're gonna have a great day. Let's go have some fun. Here it is. Welcome to my home gym. It's my hot wife, Raquel.

You can say hi. Say hi.

Today will be like a pole day. So we'll just basically every minute on the minute. So you do an exercise and rotate through. So minute 0 to 1, right here. 1 to 2, 2 to 3, 3 to 4, 4 to 5, 5 to 6. Rotate four rounds. Trust me, by the time we get through this, we'll be sweating. Pre.

Only takes 24 minutes. That's a good 24 minutes, though. Most people think you got to walk around the gym for 45 minutes and do another cardio for another 45 minutes. It's just not the case, you know? Like, again, my goal is not to step on stage or be a powerlifter. My goal is to be a leader. My goal is to be a good father. And I'd be damn shamed or damn sure that I'm not one of those dads who sits in his car and watches practice because he's too fat to get out of the car, go run around with his kids. I'll be an active dad.

And when I can look my kids in the face and tell them, push harder. I'll be right next to them pushing them. That's my goal.

What are you doing?

Can you say hi? Can you say hi to the camera? Say, dad. What the heck? Who is this? This is Alex. Say hi. Yeah. Can I have a kiss? Hey, you give me a kiss. You give me a kiss right now. You give me a kiss.

I'm gonna go see you. Come on. Come on. Let's go see Sissy. Come on. Come on, baby.

You don't want to see sissies.

I got him.

Okay, well, here, let's do this. Let's change your diet, bro. Let's change your diet, bro. Hey, you high five. Yeah, man. You went. You got a little. You pee peed big last night, huh, bro? Hey, Franny.

Yeah? Is this your jam? Yeah.

People believe, the peelers believe.

And no one leaves.

And there you are.

Yay. You like that song? Yes. I love you. I'll see you a Little bit. Okay. My little girl.

I love you. Bye, Ms. Aaron. Have a good day. Hey, hey. You be good for Ms. Aaron, okay?

All right. I love you. I love you. Say bye, Dada. Bye, Dada. Bye, baby. Love you. See you guys. Bye, baby. Have a good day. What's your history with first floor?

Oh, man, it's. I mean, it's been the last. Literally the last eight years of my life. It. My brother and Chris, you know, had first form going, and I think at the time it had 2, 3, 4, 5. I think it had 6 total products that we sold. And they sold them through their retail chains. Supplement superstore. And when we started, we.

Or at the time, I was working for Johnson and Johnson, and I had. I had a really good job and. And they were doing really well in the stores. And.

You know, I said, hey, they wanted to take this thing national and wanted to know if I'd come over and help them out and do it. And, you know, at the time, everybody said I was crazy. And, you know, you guys are stupid or, you know, why would you do that? And there's. There's things in life, you know, that you're drawn to or things in life that they might scare the shit out of you, but for some reason, you. You want to go down that hole. And that was. That was one of those decisions. And, you know, it was scary. The first couple years, we didn't sell shit, man.

You know, a lot of people see what's going on now and, you know, we're just getting started in our brain. So I'm gonna go grab coffee for us. And you. I stop here every single day. I believe in weekly meetings. I believe in staying. Staying together. I believe in working as a unit. And whether that's the sales team, the marketing team, the customer service team, or the media team, keeping everybody rowing in the right direction keeps our team tight. It keeps our mission close, and it keeps us moving in the right direction. So I hope you have a great taste of my day here and, I don't know, a little insight to the Sal for Sala Life at first form. Now, today I have a vlog. Follow me. We're going to do a day in a life series of the Sal Frisella. So what I want you to do, Aaron, especially, I want you to serve me drinks and water all day. What are you gonna do, twiddle your thumbs all day?

I do. Look, somebody come in. Somebody bring me water. Somebody come in here. Act like I'm. Will you make me greens? Yeah.

Go to pad Thai.

Pad Thai. You better be careful. I'm gonna kick your ass again to peloton. That's probably true.

On a serious note, guys, we're doing good, okay?

I don't want to do good. You guys not get paid, though. Yeah, that's not fun.

I said this earlier. The best thing I. The single best thing on planet earth is for the company to succeed and me to pay you guys. I love that.

No, no, I agree. But I mean, if we start looking at October, that's a realistic timeline.

What was that call about?

We're getting into more general health. Like right now our business is sports oriented. Sports oriented. But we're moving into like the foundation series. And so we're looking like just standard overall gut health style products, some liposomal products, some different new technology products. But as we get older, you know, when we were younger, it was cool. Like, we wanted to make products that like, make you jack and have tons of energy. And as we get older, it's more about foundational health. And so we're actually coming out with foundation series that is designed around more generalized health versus sports nutrition specific. So that call was kind of laying out, you know, the final steps on, you know, landing dates and times and when we're going to be able to release the product line to the public. But it's a process. Coming out with 10:12 new SKUs is not something you snap your fingers and make happen, but especially with new technology. So just, you know, making sure part of my day is managing timelines. You know, I ordered from raw good protein to natural ingredients to pills, powder, really everything.

Making sure we're managing growth properly. So a good portion of my day is spent on the phone, honestly, just logistically moving products from A to B and making sure we have labels on time and working with Ryan every day, you know, making sure we have shrink wraps and labels and we have enough raw goods for the products and the schedules are on time. I mean, it's. It can be cumbersome at times, especially as you start adding. When we had 10 SKUs, it wasn't a problem. But when you start getting 50, 60, 70, 80 SKUs and you have flavors mixed in and different raw ingredients and understanding FDA compliance as a CGMP and certification processes and what that takes and buying bulk for all of 2019, it just doesn't happen in the snap of a finger. It looks easy at the finished product on the shelf. But however, there's a process, sometimes a very strenuous, tedious process that goes in, that goes into play for that. This day is a little bit different than most. I mean this day's pretty active.

But on Mondays, you know, I try to get the team stroking in the right direction, try to get everything rock and rolling. Like I was saying earlier, it's meeting after meeting after meeting. But they're all productive meetings just so we're all on the same page. It's kind of. They're always like kind of a continuation meeting except our all group meeting or entire office meeting that we're gonna get ready to go into. It's. I always try to paint perspective.

Where we're coming from, where we're going, where we're at currently and the guys roles that they play along that journey. I try to. I got a lot of young people that work for us and so let them understand that, you know, don't be a product of today's society in the sense of like, you know, just because you've been here for 10 years doesn't mean that you're going to be successful in this program. I am a play to win type person. Best player plays and I we're going to always continue to be that way. And the only way as a young adult as you can continue to get better is to add or sharpen your tools, sharpen your toolbox. And if you're going to move up here, you better understand the fundamentals, you better understand social media, you better understand the process and perfect the fucking process of where you're at.

You better invest in education.

Nobody's gonna do that shit for you. Nobody, nobody can pick a fucking book up and make you read it. Nobody can make you go out on fucking Instagram and fucking help people. Nobody can make you get here early, Nobody can make you stay late. Nobody can make you go to the gym. Nobody can make you make that post. So only one person that can do it. It's you. You're either doing it or you're not doing it. There is no in ground. There's no. I kind of did it. You either did or did not. Andrew M. Break it down. Here we go. Let's have a good day.

Come on, go get some. Here we go. Here we go.

There's my old man. Come here, old man.

Hey, what's up Hare? Hey, Hare. These are my dogs. That's Harry and Gus.

This is my. Gotta suck it in. You better suck it in more. I won't go anymore. This is my dad. We call him Big Jim. We're vlogging. Do you know what vlogging is, dad? No. It's like vlog people.

But when do you think it. How long. How long have you worked for me?

Three years.

At what point in time do you think you'll stop questioning me?

Never, if I don't know the answer. Because like, you see these gray hairs over here? These are yours? Yeah. I attribute. All. All of this is yours.

You got the left side, strong side. The strong side. This is the. The very. These are all the zurbs. When I trim them up, I think I'm cutting off Zurb's head.

You had those long before you got here. Yeah. You did not three years ago. You wouldn't have stress if you just did your goddamn job.

Every week we have an apparel meeting where we discuss. Well, where we discuss basically the next release current stock items. And, you know, if we. Our goal is to compete with the Nikes and Under Armours of Lululemons of the world. And so to get into that space, you know, we've learned that, you know, most companies in our industry specifically, or really most companies on Instagram, they're buying a T shirt, they're tearing the tag out, you know, printing in a new tag, or they're just, you know, buying somebody else's apparel and basically re tagging as their own. And we've done that over the. Over the years. Excuse me. But we're really looking to start innovating some. Some fitness pieces. We're really starting to get into some different areas of what we do. We're building our own shirts, we're building our own women's apparel. And so we understand if we're going to compete in that world, we got to start working not 30 days in advance, but, you know, six, seven, eight months in advance. Designing, finding manufacturers and really putting in, you know, putting in some effort on building some grade A product. So we meet once a week. I mean, I gotta say, you're getting a little better.

I'll take it.

Getting a little better. All right, let's have a good day.

I don't get to do this very often. And this wasn't really for the camera. It just happened to work out. Enzo's off school for the next two weeks, so I gotta go to business dinner tonight. I won't get to see the kids tonight, so I try to run home, see the kids. I'm gonna take Enzo to lunch.

Hey.

Hi, sissies. What are you doing? Did you guys have fun?

Yeah, you had fun.

Hey, let's go eat. Let's go eat. You want to go to Salem's Bread Company? All right, let's Go. How about this? How about before? Soup? Can I get a kiss?

Thanks, buddy. Do you want grilled cheese?

All right. You want cheese? Yeah. You want grilled cheese? Oh, you want macaroni and cheese? Yeah. Wow, man, are you gonna eat all that for lunch? Wow. It's a lot of calories, dude. You're gonna end up like your daddy. You'd be a little fat guy.

That's right. It's a dinosaur.

Hey, I see the muffin. Muffin. Do you want. Do you want cranberry or blueberry? You want red or blue? Thank you. That's right. You're so sweet. Look at this.

W.

It's cold. Yeah. You going to. Is it. It gives you a brain freeze. Yeah. Cuz you drink too much too fast. Brain freeze. That's right. Empty. Hey, listen, why don't we do this. Have a couple more bites for dad. Like this? Take a bite.

Is that good though? Carbs.

Bite your finger? Yeah. You don't want to bite my finger. It would hurt. Give me your finger.

Stick and move.

What's your favorite thing about having kids?

It's like having a second life.

Gives you a new lens. It's not a second life because it gives a lot of purpose to life. One, you know, your main life where, you know, when you start getting into your 30s, it's, you know, success, success, success, success. Like, how do you get better and better and better. And when you have kids, it really opens up the spectrum to like, the meaning of life, you know, being able to spend time with them, teach them, you know, because, you know, when you look at. You have to leave the world a better place than when you got it. And the only way to do that is by generating great kids. And so.

You know, that piece of it, to me, it just brings a whole different set of parameters to what. What life is.

All right, guys, Jay's gotta go back to work.

I love.

Come here, you little. I got to kiss you too.

All right, guys, back to work. We need to be proactive about getting out in front of it, not reactive, and try to fix it on the back end. Meaning you and I going in and saying, hey, listen, this is where we're at. Cool.

Everything else good. So I try to structure most of my days.

Literally on Mondays, it's from 8:30 until 5:30. I try to keep it very structured. However, that's not how business works.

A good part of the day is people coming in and out and helping out where I can or answering questions and really just doing my best to assist them to either make their lives easier or help teach them how to be a better asset to the organization because they all want that lean, toned, sexy look. Protein plays a role in that conversation. So we have to understand that we got to teach them about protein. There really are no stupid questions because, you know, understanding social media marketing and understanding like how to brand yourself and social media is newer to some people than others. And so, you know, how do you create call to actions or how do you build a brand or how do you educate about a product? These are all things that, you know. The cool part about our company is we've been around since the original kind of Instagram days, you know, so like, we've seen the progression over time and we understand really, really well how to help each one of you build your own personal brands. But what I will tell you is it's kind of like dieting. There's no magic pill, there's no magic solution. I can't just hand you a piece of paper and say, hey, this is how you get to 10,000 followers in 30 days or less. But what I can tell you is that if you meet us halfway, we have a game plan for you that will help you build your personal brand to ultimately make you successful. And I can tell you this with the utmost confidence because this call that you're on, this technology of being on a zoom call, whenever I made the very first legionnaire call is not something we had, right? It was like picking up the phone and it was calling Alison and being like, hey, my name's Sal. I run this company called first form and we have an independent sales rep program. Would you be interested in being a part of it? I don't have a clue what I'm doing and you have no reason to trust me. However, do you want to trust me? And so we've come a long way in understanding how to help you guys achieve that success. And really it can be tailored to what you want to do. However, it's going to be required on you guys meeting us halfway and saying, we know when Paula says, hey, can you get in or have access to my two group calls a week? The more effort you put in, the more you're going to get out of it. The faster you want the brand to grow, the faster you want to become successful. Inside the company, it's simply you get out exactly what you put into the brand.

It's moments like these that are super humbling. I can remember when there's just one of them ugly ass little jeeps that would come in usps and pick up all of our orders for today. And one of them ugly ass brown UPS trucks, it would pick up all of our ups for the day. Now they send the tractor trailers. Quite honestly, none of that would be possible without each and every one of you guys. The reason I'm laughing is cuz I this up like seven times. But ah, why do I it up right at the end? They have the, the, the shipping battle. Oh, it was perfect until then. But in all seriousness, I love you guys. Thank you for what you do. Thank you for your support. I love you guys.

And that's it. Do I really have time today to work out a second time? No, I don't have. I mean again, it's like one of those things we were talking about earlier that's I'm taking time away from my kids.

To be with my guys, you know. And that's a decision that I have to make. And it's not.

It'S what, it's what I have to do. It's what's right. You know, those, those guys and girls do a lot for our company, for our culture, for our people. And not only do I, should I be there? I want to be there. Those are my people, man. That's, that's teamwork. You gotta get it in. And.

If I stopped grinding with those guys, you know, and there was just two, three, four of them, that's what we did. Go out and work out together. Now we're growing. Jack, you want in on this? I gotta let them new kids know I still got it in the tank. Is this your favorite time of the day, coming home to see your kids? Yeah, sometimes it's stressful.

Because it's inevitable, you know. Like you see it today, you know, and it's 3:30 and you know, I.

Still had shit to do and you know, brother comes in and you start having fun and laughing and cracking jokes. That's got to be part of it too, you know. I'm hard on myself for that stuff because here's what happens. I get home and I know I had two or three things that I should have done that I didn't do. And I don't want to say it eats at me, but.

It'Ll bother me, you know, And I need to get better at just realizing that it'll be there tomorrow, you know, regardless. And my kids will only be this old for so long and I need to embrace it. And I try, I try my best.

Say hi to the camera.

It's okay. He's not scary. You could look yeah, yeah, it's in there. Yeah, touch it. So pretty. Look how cute you are. You're so pretty. C kiss.

I love you. I'll see you in the morning, okay? I'll see you in the morning. Okay.

I'll see you in a little bit. All right, baby. Love you. Have fun. I love you. I love you.

Whoa. Get your butt cracked. Get your butt cracked.

Butt crack. Whoa. Everybody likes your butt crack washed.

It's interesting.

If it wasn't you, I'd fucking hate it.

I couldn't imagine some random dude showing up at your house. Like the Real Housewives of Orange county, you know? And some random dude shows up and he just sticks a camera in your face all day. Like, I would fucking hate that guy.

I have a hard enough time with this and I really like you. What's happening? First form Legion of Boom. That's a good, good answer. What's. What's happening, Mr. Frisella Vlog, whoever we're talking to, we can edit it back out. You know this game. You know this game better than anybody. I probably set what's up to. I don't even know who you're going to like in total. Like how many guys report to you? Well, how many guys report to me is like four. Yeah, yeah. But that's good though, you know what I mean? Because you can manage four. Exactly. When it's 34. Yeah, yeah. It's kind of. It's good the way that you go back three years ago, everyone reported to me. Yeah, yeah. And that's where it was like, this is not scalable anymore. We would just preach like, hey, we're regular dudes. This is what we believe in. This is what we do. This is how we do it. And we sell supplements, you know what I mean? And that's it. And it started with 10, then it was 20, then it was 40, then it was 100, you know, and it just. And we've kind of just morphed into that taking care of people realm.

So.

I'd like to think when you're a good husband.

You order your wife.

A to go meal.

From the restaurant.

Because I think they probably deserve it, you know, dealing with kids, dealing with the kids. So it's not gourmet.

But I'll get some points out of it. So there it is, a day in the life.

Not as glamorous as maybe thought to be, but that's pretty good insight to what I do on a day to day basis. And so I saw you guys this morning at 5:30. It's 9:30. I'm shutting it down. Gonna bring my wife dinner. And, yeah, go spend some time with her. But I appreciate you guys along the journey. Hope you found it interesting.

But you know, there's nothing more I can ever say. I love you guys. I appreciate you guys. Thank you for watching my first vlog. See if we can do it again. And to my boy Alex. You don't have to go home, but your ass can't stay here. I'm out.