Transcript of a behind-the-scenes video for 1st Phorm’s Fall Basics apparel photo shoot featuring Jordan, Luke, and production crew. Speakers discuss neutral-color basics (black, white, gray), product pieces (essential legging/short, essential tank, genesis top, legacy raglan, fundamental hoodie, men's cover pant), shoot logistics (tethering, lighting, poses) and casual on-set banter. The clip conveys product details, launch anticipation, and informal production direction.
Chapters
What's up, guys?
I am excited.
Yes. Action.
I have thick knees. Don't put that in.
I think we're gonna have to chop this up.
So I just say, like, hi, I'm Jordan bruh. Hi, everyone. I am Jordan and I'm with. Okay. I don't know. Do I have to start over?
Yeah.
What's up, guys? I'm Jordan with FirstForm, and I am here behind the scenes at our basics collection photo shoot, which is going to be releasing. Wait, am I allowed to say when it's releasing.
This fall, we're gonna have to chop this up. So as you can see, we have all neutral colors. Black, white, and gray. These are going to be pieces that you can wear all the time, whether you're running errands, going for a walk, doing yoga, lifting, whatever it is. These are meant for the everyday.
Something. Don't watch me back there.
You're making me nervous. All right, so you guys have already seen our essential legging and our essential short in 4 inch and 6 inch inseam, which are so buttery, soft, and so comfortable. Our apparel team designed an essential tank in the exact same fabric. I'm so excited for this. And we have full length and cropped. So super, super basic design and same exact fabric as our essential legging and short. It is so soft. Cut that there. The next piece, I am so excited about our genesis top for women. Super lightweight, buttery fabric. It comes in two colors, black and white, and we have long sleeve and short sleeve version. It would be so cute in the gym, running errands, whatever you're doing. And that's really what this collection is about. It's about everyday comfort pieces you can wear all the time. It's just an everyday staple you can reach for again and again in your close it. So for our men in the basics collection, we have our long sleeve and our short sleeve. I did forget the name from the top. So we have our legacy raglin in black and white as well. Short and long sleeve, which, again, is just perfect. So soft, lightweight, super stretchy, and just super breathable. They are just a staple in. In any guy's wardrobe. We have our fundamental hoodie. I shouldn't say that I own it myself, but I do. Super lightweight also. I think it's a great transitional piece from fall to winter. Just because it is super lightweight, it will still keep you warm on those chilly days. And lastly, another awesome piece for our guys in our basics collection, the men's for cover pant in the darker gray and the light gray super soft. Also very stretchy and comfortable. So great for not only the gym, but also running errands. Just living your life. So I think you guys will love it. And, yeah, we'll catch you at the launch.
We're gonna tether so that we can. As we shoot, they're physically able to see the photos on the screen of the computer. So we can make sure we're doing everything we need to be doing. Everything.
Looks good.
Poses are really specific, especially for the website. So this is just a really easy way of just seeing what is actually happening.
Jonah, are you getting video set up now? That's right. Just getting some lighting set up for this shot just to see, like, how we can get a little bit of a key light on the. On the subject instead of just top down. Dj, you ready for a good day?
Oh, yeah. It's gonna be a great one.
Let's do it.
Perfect.
Right there.
One, two, three.
I like that.
I will have you put this on.
Then I'll spray you up.
Then this just gives a good glow. This is the secret. And it's a sunscreen, but it. It's a very beautiful glow. All right, let's just do that straight on. So just hands. Just relax down by your side.
Perfect. Right there.
One, two, three.
Got a new toy, Jonah?
That's right.
We got a new. New backpack.
All right, and action.
Sweet. All right, let's do that again.
All right, and action.
Perfect.
To give you a little info, I'm actually really excited. So I got the shipment of the launch that's coming out. I think it's. Don't quote me here. June 4th, July 14th, I think. Anyway, the pro athlete short that's coming out, I'm the most excited about. It's perfect for athleisure, like going out in the town for coffee, but also training hard in for me for CrossFit. It's kind of like the Noble short. I don't know if you're familiar with Noble, but it's just better in every way possible, and I just love it. And I think it's really neat how they added. How Fay added that. We can do, like, 6 inch, 7 inch, 8 inch, like, however long you want the short. So when you order it, you can get it whatever height you want, which I think is cool.
Good. Nice, guys.
Yeah, yeah. Something like that.
And then maybe some in this pose, but without his arm on the shoulder.
So just kind of, like, propped up.
Next to each other. But I like how Luke's legs are.
Okay, right here. Action.
Okay.
All right. And action.
Our turn.
She is a glistening queen.
My shiny. Look at that shine. Oh, my God.
Luke, you coming out for the snacks?
Oh, yeah, absolutely. I want to see what we're working with. I'm impressed. Tell me you've had these before.
What are they?
You want one?
I'm going to get me a few carrots.
Don't know. How you feeling going into the second half of the day? I need more caffeine. Need some of that first form energy. But we're about to get it. First half went well. Time to get part two. I think we're gonna knock this one out a little faster than the first half of the day, so I think it should be a good, good transition into the end. All the content's looking really good. Photos looking good. Videos looking good. Excited to see how this turns out.
Like you guys are having farm.
Your mother.
Shelby, you hate.
My first concert was Keith Urban in Sugarland. Mine was Ceiling Swift, honestly. Really? Yeah. That's a sweet concert at country usa, though. When she was in Kansas City last week, someone told me women were wearing diapers so they wouldn't miss it.
What? Bruh.
Stop. Isn't that nuts?
That's crazy.
Crazy. Don't put that in. Don't put that in. Isn't that what football players do, though?
Oh, my God.
Hell no, man. What the man?
And action.
If you want to, like, kind of stand up a little bit, then just go funny.
Yes. Action.
Oh.
Lean into that.
Perfect.
This is the music I wanted. Hey, Siri. Skip. Shelby. Hey, you. You can go back. I didn't think it would actually hit me.
You're good. Yep.
Perfect.
Cute.
Perfect. Yep.
Yeah.
Aren't those pretty? Oh, my gosh.
That's so cute. It's really cute.
These are really good.
Oh, those are yum.
We'll get a little closer. And action.
Sweet.
Can I do, like, the lawnmower?
Fennec has a sideye right now.
Sweet.
The accidental line.
I hate when I accidentally turn.
Start lying.
It's going to sound so dumb. I think I have. I have thick knees.
