Watch 1st Phorm CEO Shock Customer With A Huge Surprise!

Sal Frisella and Andy Frisella surprise Bella, a customer who lost significant weight, by naming her a 1st Phorm Elite Athlete and covering her skin removal surgery costs. The video documents her transformation and the company's unexpected gift.
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To me, the I Am FirstForm hashtag, or the I Am FirstForm or our logo, it stands for a collection of good people who put in the work. You know, good people who understand that you got to go through struggle in order to figure out who you are. And it's a collection of people who help one another get through that struggle. And I can vividly Remember back in 2014, one of the Athlete Search videos where my brother was saying, you know, the right messages are out there. It's just the companies that have the power to show them are not showing that message.
You don't see enough of real people out there doing things that, you know, inspire others because it's not shown. You know, the problem with our. With our industry isn't that the message isn't out there. It's that the message isn't getting shown by the companies that have the ability to show that message. And I'm going to tell you right now, we're going to be that company. Whether it's the right thing to do financially or it sinks our company, I don't care. I care about doing what's right, and that's what we're going to do.
And I think from that day forward, as a company, we've taken a stance, and I think that accurately represents what the IM FirstForm hashtag is. And quite honestly, what FirstForm is as a brand. You know, over the last four or five years, we've put ourselves in a position to be that company that. That can show that message and to show the message, the responsible way, to the consumers, to the people that, you know what. If you're willing to make a change, if you're willing to put in the effort, we can help you get there. Our people will help you get there. Our company can help you get there. You're going to have to do the work. It's not a quick fix. It's not a magic pill. And it doesn't start with just selling supplements. It starts with an education on teaching people how to change their One day at a time, one meal at a time, one workout at a time. Our obligation is to go help those people change their lives.
My hands are shaking like crazy.
Hi, Bella.
Hi.
How are you?
I'm Dr. Prada. Nice to meet you.
Nice to meet you. All right.
So what brings you here?
Well, I've had a lot of weight loss in the last two years, and I was looking into skin removal.
Okay. How much weight did you lose?
I've lost £227.
Wow.
That's a Lot of weight. Okay, well, what we'll have you do is we're going to have you probably change into the robe right there. Just keep everything below your waist on. I mean, in terms of your undergarment, I'll pop back in and we'll come up with a game plan and talk about some of the options we have.
Awesome.
Sound good?
Yes.
All right, Terrific.
All right.
So the first stage is going to be the body lift, which we were talking about. So we'll do your tummy tuck, thigh lift, butt lift, that whole thing in one shot.
Okay.
And then we're going to also go ahead and take care of all the excess skin along your arm and your lateral chest wall. Okay. And then your second stage will be the back roll, which is cutting out the skin that goes near your bra line and connecting it to your breasts and then doing the breast lift procedure. Okay. And in addition to that, we'll be able to address your thighs. Subsequent to that, we'll probably wait about three or four months. So that puts you probably at the earliest, about six to eight months probably is where everything would be settled in.
My biggest concern would be getting back in the gym and back to being active.
Yeah. And I think for most people who lose a lot of weight, that's always the main concern because they're always worried I don't want to gain weight again, and that's basically in their head. Just recognize that I'm going to cut out so much skin. It's gonna look like you've lost 20 more pounds just by being smaller. So you're gonna get a lot more benefits. Slowing down in the beginning and then healing. Right. And then getting back into it anyway.
Build some muscle, and you actually.
Your core is actually pretty strong. So from your standpoint, you've done a lot of the hard work.
I did some planks today. Good, good.
So up until the day of your surgery, you can work out as much as you want.
Okay.
But I think in terms of height to weight, you're pretty much there and ready to go.
Cool.
Okay.
Yay.
All right, what I can do now is I'll get the coordinator, and she'll come down and grab you and go to the next step.
Perfect.
Sound good?
Thank you.
All right. Great meeting you.
It was great meeting you.
All right, so just hang tight here, and she'll be down in, like I said, about five minutes. Knock on the door and get you.
Okay.
Okay.
All right.
Looking at myself, I know that I. It's something that I feel like is holding me back a little Bit, at least in, like, my confidence.
So I'm pretty excited to explore this next step in my journey. We haven't talked about costs, but I think it's gonna be pretty expensive. Probably upwards of, like $50,000, which is nuts. That's a lot of freaking money that personally I don't have. But it's something that, you know, I plan to work towards being able to afford, which is the goal for the next year or so.
I was close. What did you say? I was like, upwards of, like, $50,000 in that neighborhood.
Wow. Wow. Wow. If you. Do you have days in mind that you're thinking of or trying to. No, not right now.
Okay.
I'm just, like, looking at the numbers and overwhelmed with the numbers. Yeah. These are all yours to keep. If you have any questions or need to contact me. This is my direct line here.
All righty. Okay. That's a lot. But look how far you've come. It's exciting. It is exciting. And wait till afterwards. You. You will be amazed. All right. Yes. All right, let me show you out to the waiting room here. Awesome.
One, two, and three.
All right. And I'm going to have you go right around the corner here.
Going to go right this way.
Gonna have you come in here.
Hey. Hi, guys.
What's.
I'm coming in.
Okay.
Are you gonna keep walking?
Maybe. I don't know.
Why would you do that?
I don't know. What's up? Are you guys getting plastic surgery, too?
Well, we were coming to get consultation.
We.
Sit down.
You are.
How'd it go?
It was good.
Yeah?
Yeah. We talked about a lot of stuff. Stuff.
Feel good? Yeah. It's gonna be a process, a big process, But I know in the end it'll be all worth it.
Yeah. How long did he say?
He hasn't said, like, down times and things like that, but I know for recovery, for each of them, they're about six to eight weeks.
Are you ready to go through it?
Well, no. Looking at the numbers, I don't think it's something that I can do right now, but maybe in, like, the next few years.
We got something we want to show you. If you have, like, five minutes.
Yeah.
Yeah.
I don't think I've ever had my ideal body shape. It wasn't until maybe three or four years ago that I was just like, I've got to do something about this. And then when I stepped down the scale and I saw 403, I was like, yeah, that can't happen. This has to stop, and it has to stop. Now, because I'm slowly killing myself, and it's not fair to me to do that to me. I'm down £5 from the last time I hung out with Teach, and I'm beyond stoked about that. And now I'm off to train with Ryan Hanson. I'm almost certain he's gonna kill me, but it'll be a good kill.
And, like, everything was just challenging. And, I mean, nothing has ever come easy. No. Anything you want, you know, it's not even if it's easy. It's not even rewarding, you know, and everybody would have it. And so it's. It's the people like you who are willing to step outside your comfort zone and do something different and just say, you know what? I'm sick of being that way.
Bella, you recognize this place? I'm so, so proud of you. I can't say enough good things. You put in the work you paid your dues from going outside and doing the tires, coming in and doing bear crawls and deadlifts. You've had an incredible transformation. Every time I see your picture come across the feed, I'm just completely struck, and my jaw drops. I just can't believe how far you've come.
Hey, Bella. I just wanted to say I am so proud of you for all the hard work you've put in. You are an inspiration to literally so many people across this world.
Hey, Bella. Just want to take a second to say it is really amazing to see the changes you've made in your life in just a short period of time. Keep up the good work and keep inspiring.
Hi, Bella, it's Stormy Night. I just want to let you know how inspirational you are, and I really mean that from the bottom of my heart. I've been watching your story, and your journey is outstanding. And to have a lot of people be a witness to your life in this crucial moment, that takes guts, it takes bravery. And I want to say that I'm absolutely proud and I'm definitely motivated by you.
Bella, your hard work has inspired millions.
Of people, including everyone here at First Form. That's what first form is all about. Doing the work and inspiring others.
What's going on?
Bella, it's your boy, Big Ty. Like I told you when we trained together before, I knew you were destined for greatness. And I'm glad that this opportunity has presented itself for you so you can.
Inspire many more people than you've already touched.
Like I said, you've touched me, and I can't wait to sit down and talk with you chop it up and of course, I can't wait to get in that gym with you again.
Bella, I just have to say again, what a pleasure it was to meet you the other week and have the opportunity to train with you and meet you in person. You are hands down, one of the most inspiring people that I have ever had the pleasure of meeting you. Your hard work inspires me. Your resilient attitude inspires me. I'm so proud of your never settle attitude. I'm proud of the person that you are. I'm proud of your hard work. Hey, Bella Cavan here.
I just want to say I'm really proud of you. I know you've been putting in the work and I know you're inspiring a lot of people. But most importantly, I know you're not done and you're just getting started. Hey, little lady. I just want to tell you that all of us at first form are incredibly proud of you. Proud of the work that you put in, the journey that you've been down and allowing us to, to have an opportunity not only to be a part of it, but to get to know who you are. And to say that you are first form would be an understatement. You are an amazing, incredible human and I couldn't be more proud to have you as a part of our team. If you can take a second, I would bet you're probably crying right about now and maybe look up at us. We got something that we'd like to tell you.
We're going to go ahead and.
Cover all of these for you, to get you the work that you need and that you want. It's something that we talked about and we think it's fair.
We think you deserve it. We're all extremely proud of you. We want you to get this whenever you want and we want to take care of it for you.
We worked really hard to try and create a company that inspires people through work. And as you know, because we just watched a video with literally everybody on our team, just about these people all believe in that message. And it's something that we've worked really hard for a long time, all of us, to try and cultivate in this industry. And.
To say that you represent what we've been trying to do would be, I think, an unfair description of what the work that you've done.
You know, starting off at 400 plus pounds to get where you, you know, starting off at 400 plus pounds to get WHERE you are now is an incredible, incredible journey by anybody's standards. And I hope that you recognize how big of an accomplished that is and the message that you're truly sending to other people who are struggling with that, because we've all had struggles, but that process is. It just goes far beyond your physical transformation. And I hope you realize the ripple that you're creating.
In the world with what you've done.
And for that reason.
Not only do we want to take care of this for you, but.
We also want to make you the next first form elite athlete. $50,000 athlete search.
Oh, my God.
Yeah. You represent everything that we, that we believe and everything that we, we stand for. And there's literally nobody better in the world that deserves it than you.
She's gonna die.
I, like, feel I'm gonna pass over.
We're so proud of you. Oh, my God.
Thank you so much. I can't thank you enough.
We're so proud of you.
Thank you.
You're welcome.
I don't like, where am I being punked?
Like, no.
No.
Oh, my God.
You. You literally epitomize everything.
That we stand for. And I really honestly don't think that we've had an athlete that we've awarded in the past that represents what the values of our company are and embodies them better than you. To be completely honest, it was an easy choice for us this time. Normally it's like we've got five people or 10 people that we're talking about. When the conversation came up this year, it wasn't even a conversation. Every single person.
That was in that video that has heard your story, that has met you, is better because of it. And there's not many people that can say that. And we're just extremely, extremely proud. Yeah. So congratulations.
This can't be real life.
Oh, my gosh.
When I started my journey, it was just about, like, me and getting to a healthier place for me. And as I've continued through it, I want to help other people because I know how it feels to be in that place where you're like, I can't go another day.
Right?
I don't want to go another day.
It's almost hopeless. It is, right?
But, like, if you fight for it, you gotta want it, you gotta fight for it. And I just want. I want to inspire everybody to just keep fighting. Keep fighting for yourself, keep fighting for your health, keep fighting for a better day. Because it's going to come. Yep, it's going to come. You just have to believe that it's gonna come. Oh, my God.
It does come. And you know the thing is, is that it's such an important message for people to hear because a lot of people that were in the position that you were in, they give up. You know what I'm saying? They quit. They're not even willing to try because they're at the bottom of the mountain and saying, where I want to be is so far away, I can never get there. And that's why it's important, you know, like you said, to start for you. And I hope you realize that it's important for you to keep going and keep going and keep going, because you've inspired literally tens of thousands of people so far, and it's going to be millions of people. And what you're doing is important. And it goes beyond just what you look like, far beyond that, you know, especially nowadays with everybody talking about, just accept who I am and be who I am and this and that. I understand that. That concept. But if you're not happy, you're not happy. And you got to take action to change it.
You do. You can't just, you know, settle because society says, oh, well, it's okay for you to settle. You have to want to keep pushing forward if, you know, if you're not happy where you are.
Right.
And that's what it was for me. Like, I want to continue to push forward because while I love where I am right now, I know I still have work that I want to do. So it's, you know, you gotta keep going. It's like Little Engine that could.
That's right. And this is just a part of that, you know, this is just trying it. This is kind of a. This is something. This. By the way, this is not the $50,000 you're gonna get this paid for and the $50,000. So it's not. We're paying that out of that. No. Yeah, yeah. Yes, we are.
It's the right thing to do for us, you know, it's just the right thing to do.
Congratulations for winning the athlete search and welcome to the family.
Congratulations.
Bella, I just heard the good news.
You must be super excited right now. We're all excited for you. If anyone deserves this, it's you. Congratulations and welcome to the family. Congratulations and welcome to the family for being. Being chosen as the newest first form athlete. Well deserved. Woo.
Congratulations on winning the athlete search. I'm so, so proud of you. And I couldn't think of anybody who deserves it more. You are truly inspirational, a hero and an outstanding athlete. Congratulations again and welcome to the family.
Congratulations on being the next first form athlete. You earned it. You paid your dues, you put in the work and that's what it's all about. Happy to welcome you to the family. Good, bro. Congratulations.
Welcome to the family.
I am so proud to stand beside you as the newest first form elite athlete. I could not be any more happy for you, Bella. Nobody deserves it more. Congratulations. I love you so much.
Sam.










