A 26-year real-estate veteran moved into auctions and found a completely different culture. Instead of marketing and lead generation, auctioneers focus on collaboration and craftsmanship. Top performers like the McCurdy team in Wichita actively help competitors improve, but he struggles to apply his 87 pages of notes.
It was wild to hear all of these people and a lot of them at the very top of their game who have decided to spend this much time and money getting better at the business of auction. And I will just say that what's fascinating to me as somebody who's been in the residential real estate and multifamily and the land side for 26 years. Being new to auction, the regular real estate side talks more about marketing and branding and business generation than they do about the sharing and the collaboration and the depth of the craft. And auction is just a little different because I didn't detect in any of those rooms the kind of an attitude where somebody's at the top, you're like, I'm gonna take them out. It was more of, Oh, how do I help you? How do I share? I mean, you got world champion auctioneers. You've got people running insanely busy practices like the McCurdys out of Wichita. And just to, to learn from each other brings you home to say, okay, how do I serve my clients at the next level with 87 pages of notes and I can barely get 'em implemented, but I can't be the only one with that problem.
