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Leigh Thomas Brown explains that switching brokerages doesn't reset your business. Use the move to audit your CRM, nurture your database, rewrite your listing presentation, and review 24 months of lead sources to identify what actually works.
Leigh Thomas Brown explains that switching brokerages doesn't reset your business. Use the move to audit your CRM, nurture your database, rewrite your listing presentation, and review 24 months of lead sources to identify what actually works.
Changing brokerages in the same market is not starting over. Starting over, well, that's moving to a new state where nobody knows your name. This is not that. What you actually have is a clean opportunity to audit your business. Yes, it's a new brokerage and they probably have new systems, new ideas, new tools. Well, this transition is a time to do the things you've been putting off, like updating and cleaning your CRM. It's time to talk to that database and do a little nurture. It's a great time to rewrite write your listing presentation and bring it up to snuff? How about you review the past 24 months of business and actually figure out where your business comes from so you can continue building in the right pathways?
