In this segment, Leigh Thomas Brown shares practical real‑estate prospecting tactics for 2026. He advises agents to establish a consistent direct‑mail cadence—sending a piece of mail roughly every three weeks—to build name recognition in a new neighborhood. He strongly endorses door‑knocking, especially using Ring video doorbells: by pressing the Ring button and introducing himself as a REALTOR® on the homeowner’s app, agents can create a personal, tech‑savvy connection that feels less intrusive. Brown stresses the need to be fully prepared before knocking, recommending agents study the local market in detail—knowing active listings, pending sales, upcoming listings, and recent sales—so they can answer questions on the spot and demonstrate expertise.
